611 - Creating Results and Building Relationships Through Your Pricing with Mor Cohen
Live In The Feast
English - September 17, 2019 07:00 - 49 minutes - 45.5 MB - ★★★★★ - 17 ratingsCareers Business Marketing web developer development freelancer side hustle Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today’s co-host is Mor Cohen. Mor is a branding and web designer and teaches people how to build better client relationships. Mor is the founder of FlixFrame, a web design agency for small businesses and entrepreneurs.
Mor started out as a graphic designer during the “IPO Golden Era”, so to speak, and did a lot of pitch decks for clients who were trying to raise venture capital. Early on in her career, she realized that her value didn’t come from the number of pages or slides she designed, but in her ability to solve a problem for her clients.
These early insights allowed her to avoid the trap of pricing her services by quantity, and base it instead on the value she was delivering. But that wasn’t the only pricing trap she ran into. Mor found herself in a rut early on because of “how” she talked about pricing. By delaying the budget conversation, she would end up wasting a lot of time in meetings and developing proposals, only to have clients walk away when they couldn’t afford her prices. That realization pushed her to learn more about her clients upfront, and talk about pricing before moving forward.
Mor firmly believes that we’re not just designers or developers or digital marketers, we have to understand business, marketing, social media, SEO, etc. You can’t just put yourself in a corner as one thing and ignore the rest. It doesn’t work like that.
This episode goes deep on how and why you should talk to your clients about pricing. We also get into how confidence plays a critical role in getting clients to trust you and pay your rates.
"This is not about the tools. This is about the whole answer we are giving people. Clients don’t really care what plugins you have on your site. All they need to know is where they want to go and what problems do they have on their end with their own clients that I can help them solve.” ~ Mor CohenIn this episode Mor talked about:
The “aha” moment that allowed her to pivot to where she is today.The reason and the why around pricing something that may not take a lot of time to complete.How clients perceive your pricing, and pitfalls to avoid.
Main Takeaways
Important Mentions in this Episode