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507 - Niching Down, Podcasting, and Shaping your Career with Matt Johnson
Live In The Feast
English - April 09, 2019 06:00 - 43 minutes - 40 MB - ★★★★★ - 17 ratingsCareers Business Marketing web developer development freelancer side hustle Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today’s guest is Matt Johnson. Matt is founder of Pursuing Results, a zero-hassle podcast system to break into new markets, build strategic relationships, and create authority.
Matt started out in the real estate space and found a great deal of success owning and dominating a specific niche market through podcasting. As a result, he built an agency to help other businesses own and dominate their niche through similar methods.
His agency started as a loose group of freelancers. But, eventually he realized he needed to formalize his agency and identify his ideal customer. Being able to niche down was an important part of gaining traction and focusing his business.
The defining moment in Matt’s journey so far was choosing to move to San Diego for a job opportunity. He directly credits that move, even though he didn’t stay for long, with everything he was able to do afterward with his own business.
Today, Matt is working on transitioning to the next phase of his business by capping the agency work and only taking on a certain number of one-and-done clients. To do this, he’s focusing on building courses and other scalable services.
In this episode, we dive into what business owners without a podcast struggle with most when they start to think about doing one.
In this episode Matt talked about:
The ROI of podcasting and how you can capitalize on it.The biggest benefit to being a guest on a podcast for your business and the biggest reason why most businesses don’t do it.How Matt’s personality has allowed him to shape the direction of his career.
Main Takeaways
Important Mentions in this Episode
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