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150 - Beyond the Logo: Crafting Compelling Narratives through Promotional Products
Live Blissed Out
English - June 06, 2023 06:00 - 28 minutes - 19.3 MB - ★★★★★ - 49 ratingsEducation Business variety business life shopping education consumer professional self-help self-improvement scoop Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Brian Scott shares how to effectively use promotional products for maximum impact.
Brian is a promotional product supplier who specializes in spices. He and his wife Cynthia work as a team and are excited to share their passion for healthy, flavorful food, travel – and some wellness mixed into the recipe. They both come from an athletic background, having competed in numerous marathons and Ironman races.
To learn more and view a sample of Brian’s spices, visit www.swagspiration.com and search for spice powerpaks.
If you’d like to go “beyond your logo” for your business and create memorable themes and experiences that make a lasting connection, please reach out via the contact page on the website.
In this episode we cover:
2:44 Distributors & Suppliers
6:51 Ad
9:31 Guerilla Marketing
11:34 Archetypes
13:58 Case Study
16:35 ROI
18:32 Planogram
20:16 Persona
22:15 Gifts & Giveaways
24:34 Seasonality
25:59 Brand Integrity
Thanks so much for tuning in again this week. I appreciate you 🙂
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Special thanks to Brian Scott for being on the show.
If you have a question or comment for a future episode, visit https://www.speakpipe.com/lbovm.
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