Turn Cold Prospecting Warm Through Social Selling with Brandon Lee

This throwback episode of the Live Better Sell Better Podcast features Brandon Lee, Founder and CEO of FunnelAmplified. Social selling leverages the power of platforms like LinkedIn to create an authentic connection and make sales organic. Brandon gets tactical and teaches us how to use Professional/Personal Insight Posts (PIPs) to get it right.

HIGHLIGHT QUOTES

PIPs prove your value even before setting the meeting - Brandon: "To earn the right to a meeting, our buyers, our prospects, need to be able to read and see who we are, what we think, and the value we offer before they'll agree to a meeting with us."

Create rapport BEFORE sending a connection request - Brandon: "I'm a big believer in the story of the rabbit and the hare. We got to go slow to move fast. I'm a big believer in getting ourselves into that familiar territory. They need to know our name, see our face, see us involved in some of the things that they're involved with online before we ask for the connection request." 

You can find out more about Brandon in the links below:

Connect with KD in the links below:

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