64: The Power Of ASKING QUESTIONS In Sales And Client Relationships

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Here's the thing, people don’t care how much you know until they know how much you care. When I heard this very statement from one of the team meetings I attended in 2003 as a new real estate professional, I was immediately blown away. And it has since revolutionized the way I do business forever. Today, I talk about the importance of asking questions in sales, client relationships, and building trust in business.



Until that meeting, I had never heard of that concept before. My approach in doing business when I was in stock brokerage was helping clients by giving them information that would answer any questions they had. It was very transaction-based. This didn't give me the opportunity to form even better client relationships by being a consultant or advisor to my client.



Asking questions in sales or when doing business, in general, helps you become that trusted consultant or advisor to your client. It helps with building trust in business relations because it drives the focus away from you and what you know, and instead puts the spotlight on your client's wants and needs. This shows that you actually CARE about your client.



In doing business, you'll want to be INTERESTED, NOT INTERESTING. Know the difference! Watch until the end of this video to know all about the power of asking questions in sales, client relationships, and building trust in business.



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