Lipstick Economy
62 episodes - English - Latest episode: 3 months ago - ★★★★★ - 25 ratingsOn this season of Lipstick Economy, co-hosts Jamie Dunham, founder of Brand Wise, and Melinda Hudgins Noblitt, Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and highlight stories of marketing leaders who are making a difference.
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Episodes
Courtney Seiter and Buffer - Changing the Way People Work
March 23, 2020 13:00 - 39 minutes - 91.7 MBAs Director of People at Buffer, Courtney Seiter has seen firsthand how diversity and workplace culture impact a company’s ability to reach a wider audience. She tells Lipstick Economy about Buffer’s unique values and shares her insight into some of today’s most popular social media platforms.
Emily Tucker: A Branded Hotel Experience
March 09, 2020 13:00 - 35 minutes - 80.8 MBEmily Tucker is Senior Director of Brand Marketing Services at 21c Museum Hotels, a Louisville-based combination contemporary art museum and boutique hotel chain. She tells Lipstick Economy how her company is providing more than just an overnight stay to guests, but rather a true one-of-a-kind curated experience. Tucker also shared how elevating customer service - specifically for women - can actually improve service and sales for everyone.
A live panel podcast from Red Letter Day 2019
February 17, 2020 14:00 - 27 minutes - 63.4 MBClark Buckner and Brynn Plummer of the Nashville Entrepreneur Center’s “Navigate” podcast share some stats about women and podcasting and speak with three female podcasters about how and why they started podcasting. Recorded live at Red Letter Day 2019.
Beverly Keel and Media and Entertainment
February 03, 2020 18:00 - 42 minutes - 97 MBBeverly Keel is the first female Dean of Middle Tennessee State University’s College of Media and Entertainment. Beverly is also a co-founder of the advocacy group Change the Conversation and is an important voice advocating for women in the music industry. Her interesting career as a music executive, publicist and journalist for publications such as Rolling Stone and People Magazine has given her a unique perspective on women as artists and consumers of music.
Amanda Weeks-Gevenden, Mekesha Montgomery and Advancing Women In Nashville
January 21, 2020 01:11 - 49 minutes - 115 MBDuring a live audience version of Lipstick Economy, Amanda Weeks-Gevenden and Mekesha Montgomery tell how they brought twelve leading corporations together to advance and develop women as business and community leaders. Advancing Women in Nashville, known as AWIN, was launched in March 2019, and is already a force in leadership development for women in business.
Amanda Weeks-Geveden, Mekesha Montgomery and Advancing Women In Nashville
January 21, 2020 01:11 - 49 minutes - 115 MBDuring a live audience version of Lipstick Economy, Amanda Weeks-Geveden and Mekesha Montgomery tell how they brought twelve leading corporations together to advance and develop women as business and community leaders. Advancing Women in Nashville, known as AWIN, was launched in March 2019, and is already a force in leadership development for women in business.
Sharon Brawner & the Country Music Hall of Fame
January 06, 2020 14:00 - 50 minutes - 116 MBSharon Brawner, Senior Vice President for the Country Music Hall of Fame, tells Lipstick Economy how the Country Music Hall of Fame has grown along with Nashville making it the premier home of country music. Today, marketing helps guide 1.2 million people to visit the Country Music Hall of Fame, making it a must visit for Nashville tourists. Sharon says the Country Music Hall of Fame® is like a great hit song. People think they were an overnight sensation but lots of hard work has gone int...
Yanika Smith-Bartley and Asurion
December 13, 2019 21:50 - 30 minutes - 70.6 MBYanika Smith-Bartley, Vice President & Special Counsel of Diversity & Inclusion for Asurion, tells Lipstick Economy why diversity and inclusion has moved from being a buzzword to being the way the marketplace and the workplace must operate today to represent the culture we live in.
Kaleigh Imbriale and TedXNashville
November 22, 2019 00:34 - 30 minutes - 70 MBKaleigh Imbriale, Executive Director of TedXNashville, tells Lipstick Economy how TedXNashville has thrived in Nashville for ten years, becoming one of the ten largest TedX events worldwide. The popular event programming was recently enhanced with the addition of the TedXNashvilleWomen event in 2018 that returns again in December 2019. Kaleigh tells why having a women’s event was important to TedX.
Beth Sachan & Goo Goo Clusters Marketing
November 19, 2019 14:00 - 40 minutes - 96.3 MBBeth Sachan tells Lipstick Economy the story of the 107-year-old Goo Goo Clusters brand and how strategic relationships, creative customer experiences and a local focus has brought a national following for a hometown brand. A retail store in downtown Nashville, special collaborations with celebrated local chefs and social media has replaced advertising dollars in marketing the brand. Goo Goo Clusters are loved by all including travel, restaurant, wedding. event and snack consumers.
Nekasha Pratt and Tennessee Tourism
October 31, 2019 20:59 - 34 minutes - 78.7 MBNekasha Pratt, the Director of Marketing for the Tennessee Department of Tourism, talks with Lipstick Economy about the success that Tennessee tourism has had in being one of the top 10 destinations in the U.S., drawing 1.9 million domestic travelers to the state. Women overwhelming plan the majority of travel whether it be solo trips, girls trips, family trips, or multi-generational travel. State marketing reaches those women with inspiration, storytelling, unique media and creative campaig...
Coming Soon: Lipstick Economy
October 28, 2019 16:00 - 1 minute - 5.01 MBEighty-five percent of all consumer purchase decisions in the United States today are made by women, yet 90% of those women believe brands just don’t understand them. On this season of Lipstick Economy, co-hosts Jamie Dunham, founder of Brand Wise, and Melinda Hudgins Noblitt, Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and will highlight stories of marketing leaders who are making a difference through their insight, strategy, diversity an...