SHOW NOTES:

The guys from Tobe Agency are back, talking about the biggest challenges when creating rich media content for marketing. Jared and Andrew discuss what factors you need to consider before starting, and what kind of content strategy is going to be best for you and your company.


IN THIS EPISODE WE DISCUSS:

👉Budget = money and time

👉Audio only, video, or “video light”

👉The pre-production process and why it’s the most important phase

👉Common “hiccups”

👉Using guests and the logistics

👉Creative and marketing teams working together

👉Using email campaigns to promote videos

👉What a digital producer does

👉Know your audience

👉The bridge between marketing and creative

👉The team that’ll get this done

👉Creating evergreen content

👉Utilizing a Youtube strategist

👉SEO for Youtube

👉Setting up the distribution channel


RESOURCES & LINKS:The Institute for Luxury Home MarketingAndrew Hong: LinkedInJared Sanders: LinkedIn


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