SHOW NOTES:

We open up season two with the big elephants in the room. How do we emerge as thought leaders and innovators during these tough times? We discuss what companies need to do to adapt to the shift in the way people are consuming content and discuss Tobe Agency’s strategy of creating scalable content with video podcasting.

IN THIS EPISODE WE DISCUSS:

👉Coronavirus

👉Post coronavirus shift -media consumption

👉2008 financial crisis vs. Now

👉Blogging in the last 20 years

👉The podcast revolution

👉Ease of creating more content with rich media

👉Engaging customers in a non-salesy way

👉Youtube recommendation algorithm

👉T-Swizzle

👉Using podcasts to grow your Youtube channel

👉The 2nd largest search engine in the world

👉Producing content at scale

👉Building a Youtube strategy for consistent content

👉Trade shows going online

👉How easy Youtube is now

👉Authentic content


 

RESOURCES & LINKS:eMarketerZoom PartiesAndrew Hong: LinkedInJared Sanders: LinkedIn

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