How to Keep Your Audience Interested? With Jeff Arch

Jeff Arch is best known for his Oscar-nominated screenplay, Sleepless in Seattle. He is also a successful Writer, Producer, and Director. Today he engages us in a conversation about storytelling. He shares with us how to keep an audience captivated in a story, what an audience prefers to hear about and how to reach people by speaking to them in their own language. He uses real life stories, illustrating how to get a point across to a child without the child knowing they are being taught a lesson.

Key Takeaways:

[3:35] What’s the most important thing a parent can do for a child?

[12:50] Desire is the key to storytelling. You should know what each character knows in each moment.

[22:24] Success lives at the apex of faith and preparation.

[35:14] People who make disruptions at seminars need to feel significant.

[42:27] The tough part of a presentation is getting people to show up. It is a presenter's job to keep it interesting.

[46:06] Meeting the needs of your audience’s ego is more important than the group size, their age or their level of education.

[54:42] What’s behind “The 7 elements to a great story”?

[1:01:00] The Lifeonaire message couldn’t be conveyed in a “how to” book. We had to make characters and a story, and then people got our message.

[1:08:40] You reach people by talking to them in their own language.

[1:22:49] In today’s world, the first ten things anybody wants to hear about, is about them.

[1:31:00] You can get through 20 layers of filters when you simply listen to someone.

[1:38:50] All we need to do is to be kind to each other. Sometimes that is really, really hard to do.

[1:41:29] Children will learn better if you use stories to educate them.

Mentioned in This Episode:

Four Stages of Financial Freedom

Lifeonaire

Lifeonaire Book

Jeff Arch