Understanding How Customers See Themselves
Life Science Marketing Radio
English - September 24, 2019 20:09 - 28 minutes - 39.1 MB - ★★★★★ - 21 ratingsCareers Business Science Natural Sciences Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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We hear a lot about voice of customer in marketing. But we don't hear a lot about "feeling of customer". Kris Barnette joins me on this episode to describe two campaigns he worked on at Thermo Fisher. …