Life Science Marketing Radio
173 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 21 ratingsI interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.
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Episodes
The Latest Episodes Have Moved to Substack
April 21, 2022 00:31Life Science Marketing Radio (the podcast) is moving to Substack.
Essential Communication Skills in the World of Biotech Venture Capital
April 13, 2022 11:10 - 27.2 MBSusanna Harris talks about her communications role in the biotech venture capital world.
Marketing a Region: Growing Life Science in South Carolina
March 29, 2022 11:00 - 38.1 MBEconomist Joey Von Nessen talks about the growth and the impact of life science on the South Carolina economy.
Getting Around the Data Delusion
March 15, 2022 10:16 - 35 MBYou may have a lot of quantitative data. But it’s what you don’t know that you don’t know that will hurt your marketing. Wayne Cerullo explains what it takes to get around the data delusion.
Magic School Bus to Head of Strategy
February 28, 2022 22:12 - 21 minutes - 19.7 MBLily Elsner talks about the path to her job as Head of Strategy at Arctoris, a startup working on small molecule drug development.
Lily Elsner: SAMPS's Young Person of the Year
February 28, 2022 22:12 - 21.4 MBLily Elsner talks about her job as Head of Strategy at Arcturus, a startup working on small molecule drug development.
From Marketing Ketchup to Life Science: A Founder's Story
February 08, 2022 19:04 - 44.7 MBRaman Sehgal shared his journey to becoming an agency owner, the value of a niche and what good clients look like.
Should Podcasting Be Part of Your Compliance Toolbox?
February 01, 2022 22:39 - 32.5 MBTom Fox thinks podcasts are a great way to teach people about compliance. And he's right.
Getting the Most Out of In-Person Events
January 18, 2022 19:17 - 34.9 MBBonni Scepkowski wants you to build relationships, not look at spreadsheets. Here's how to keep your attendees engaged.
Personal Branding for Scientists
January 04, 2022 11:28 - 36.8 MBJennifer Andrews explains the importance of personal branding for scientists and offers a strategy for developing your personal brand.
Providing Physicians with Resources for Patient Support
December 07, 2021 17:57 - 23.4 MBSandy Donaldson described Impiricus's platform where physicians can request support for patients such as samples or prior authorization via SMS messaging. This removes the friction of digging through a website to find the resources needed.
What's Happening in African Biotech?
November 23, 2021 16:06 - 46 MBAdrienne Leussa is the host of Africa Biotech Conversations. We chatted about podcasting and what's happening in the African biotech community.
Impact Opportunities for Digital Marketers in Healthcare
November 08, 2021 18:24 - 48.3 MBChris Cullman shares his thoughts on customer experience, data and attribution, and opportunities to have physicians reach out to you.
How to Sell an Idea Internally: Corporate Communications
October 25, 2021 17:51 - 40.3 MBRenee Connolly describes some best practices in corporate communications in the context of Diversity, Equity and Inclusion at Merck KGAa, Darmstadt, Germany.
AI for Digital Marketing in Healthcare
October 13, 2021 13:23 - 46.1 MBHemal Somaiya describes using AI to message physicians at the right moment for their patients.
Disease State Education: Content Marketing Pre-Launch
September 22, 2021 14:40 - 55.5 MBFrank Dolan talks about the value of disease state education for a company pre-launch in terms of providers, patients and payors.
Writing About Science, Joyfully
September 07, 2021 03:11 - 44.8 MBJustine Dees talks about sharing her knowledge and love of science to become a blogger and content marketer for life science companies.
Pushing the Limits in Creative Storytelling
August 24, 2021 18:41 - 46.6 MBDan Chichester talks about transitioning from comic book writer to healthcare marketer, building trust with partners and creating a positive vision for the future.
How Can Sales People Engage with Customers Now?
August 17, 2021 00:07 - 49 MBBob Lempke talks about ways sales people can engage and build relationships with customers in a world changed by Covid.
From Scientist to Agency Owner via YouTube
August 02, 2021 17:52 - 44.5 MBMaaria Ginai describes her transition from scientist to agency owner via YouTube and tech transfer.
Are You Pricing Your Life Science Products Correctly?
July 13, 2021 18:21 - 45.6 MBMark Stiving talks about optimizing pricing by knowing the value of your products and different pricing models that may increase profits.
Why You Should Consider Reverse Mentoring
June 21, 2021 22:39 - 44.7 MBSusan Nemetz talk about the benefits of reverse mentoring (learning from younger employees).
Resilience: Turning Disaster into Opportunity
June 08, 2021 15:57 - 37.7 MBJason Scharf talks about how planning for long tail events can present opportunities for competitive advantage even in the absence of the event.
Online Marketplaces and Multiple Value Propositions
April 21, 2021 16:25 - 48.3 MBMark talks about the value props for buyers and sellers as well as tailoring them for resistant customers.
Segment Marketing: Creating Campaigns Across Product Lines
April 07, 2021 17:21 - 39.5 MBMax Paluszynski talks about the challenges of creating a unified campaign and managing groups that are not direct reports.
Making the Most of LinkedIn
March 08, 2021 21:08 - 40.8 MBRachel shares tips on optimizing your profile, connecting and what type of content to share.
ResearchGate Survey of Scientist Purchase Behavior
February 23, 2021 19:48 - 44.1 MBDarren Alvares discusses the results of a ResearchGate survey of scientist purchasing behavior and the impact of COVID 19.
Curiosity: a Superpower for Your Career
February 09, 2021 16:26 - 33.5 MBSteve Kulisch describes the steps he took from undergraduate science degree to GM at Fluidigm.
Virtual Events Are Different: How to Ensure Success
January 14, 2021 16:39 - 35.9 MBLori Dowd explains that successful virtual events require a different mix of content to keep the audience engaged.
The Competitive Audit: What and Why
December 15, 2020 21:47 - 32.5 MBAmy Duncan explains the purpose of a competitive audit for your marketing and what goes into it.
New Marketing Tactics Stand Out in an Old School Industry
November 16, 2020 19:08 - 41.3 MBMatt Benson describes how content marketing is differentiating his company in an industry (lab furnishings) where relationships, dealer networks and trade shows have dominated.
How Does a New Biotech Company Successfully Launch Its First Product?
October 26, 2020 20:58 - 46.1 MBFrank Dolan talks about the challenges of launching your first product at the same time you are launching your company as a commercial entity. There is an opportunity to establish relationships and build a brand before that happens.
Incite Curiosity 20 Seconds at a Time with LinkedIn Stories
October 19, 2020 11:35 - 49.2 MBMatthew Ray Scott talks about how marketers and doctors can take advantage of LinkedIn to grow their business.
What Kind of Stories Should You Tell on Your Podcast?
October 06, 2020 17:20 - 35.3 MBDodi Axelson explains how Cytiva (formerly GE Healthcare Life Sciences) thinks about heir podcast.
What is a Sales Agent and Do You Need One?
September 21, 2020 17:31 - 42.3 MBOwen Swift explains what a sales agent is and the advantages for both the company and the individual. He also describes the scenarios where this model makes the most sense.
Marketing to Life Scientists: When it's Different and When it's Not
July 30, 2020 08:57 - 32.8 MBKelly Grover talks about when marketing to scientists is different from marketing to consumers and when it's not.
Positioning and the Most Overlooked Opportunity
June 03, 2020 19:36 - 38.7 MBHamish Mackenzie talks about positioning strategies and the one position that is often overlooked because it seems obvious.
How to Create Authoritative Content That Matches Audience Intent
May 19, 2020 00:26 - 38.1 MBHans Kaspersetz describes a data driven approach to creating content that Google sees as authoritative and meets your audience needs.
Selling in the Time of Covid 19 - Without Meeting Your Customers (Copy)
May 05, 2020 19:15 - 45.6 MBFrank Dolan talks about driving innovation in how products are brought to market in the life sciences along with restoring trust in the biotech/pharma industry.
Elevating Innovation and Trust in Life Science
May 05, 2020 19:15 - 45.6 MBFrank Dolan talks about driving innovation in how products are brought to market in the life sciences along with restoring trust in the biotech/pharma industry.
Selling in the Time of Covid 19 - Without Meeting Your Customers
April 27, 2020 17:10 - 45.9 MBLemar Ashhar describes how he finds prospects and develops relationships on LinkedIn using content.
The Life Science Talent Hunt - What's Happening?
April 17, 2020 20:40 - 36.2 MBLeslie Loveless describes what life science companies are looking for and how it has changed in the last few years.
Brand Storytelling in the Age of Corona Virus
March 31, 2020 17:08 - 40.8 MBDavid and I discuss what content is appropriate and how to produce it.
How Culture Drives Marketing Tactics at New England Biolabs
February 25, 2020 16:09 - 43 MBAndy Bertera describes the culture at NEB and how it influences their marketing tactics.
Aligning Your Marketing Strategy with Business Strategy
February 04, 2020 18:20 - 34.3 MBLiz Ingle Explains how to make sure your marketing strategy matches your business strategy and how to avoid or overcome a disconnect.
Onboarding Marketers – A Differentiator for Life Science Agencies
December 17, 2019 17:00 - 19 minutes - 27.2 MBIt’s not uncommon for your marketing hires to come from field sales or R&D with no experience in marketing. How do you get them up to speed? In this episode, Kellan Barfield shares her experience in this area, why it’s important, the reason some companies over look training and interestingly, what an agency can do […] The post Onboarding Marketers – A Differentiator for Life Science Agencies appeared first on Life Science Marketing Radio.
Onboarding Marketers - A Differentiator for Life Science Agencies
December 16, 2019 17:10Kellan Barfiled explains the gap in onboarding new marketers from field sales or R&D. She sees an opportunity for agencies to partner with brands in this process.
Creating and Deploying Long Form Content for More Revenue
December 03, 2019 15:57 - 26 minutes - 36.1 MBI met Chris Walker, CEO of Refine Labs, through this LinkedIn post. I liked his take on long form content (surprise!) and asked him to join me on the podcast. He advocates an audience first …
Saving Money in Your Event Budget
November 20, 2019 15:51 - 27 minutes - 37.6 MBFor most life science companies, I'm pretty sure the event budget makes up the biggest fraction of the total marcom budget. Sometimes it's over half. If you are producing or hosting the event, such as …
Bringing Strategy and Creative Together
November 05, 2019 18:24 - 33 minutes - 45.5 MBSuccessful marketing is based on strong branding and positioning. Then your creative communications must tie back to your strategy. Patricia Malone of Freshblood Group explains why it's important …