Connecting Life Science Marketing Budgets to Outcomes

Life Science Marketing Radio

English - May 23, 2017 19:48 - 37 minutes - 34 MB - ★★★★★ - 21 ratings
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Next Episode: Life Science Marketing Agencies: The RFP is Dead

Life Science marketers have lost the link between strategy and execution. The goals they are looking to achieve are often replaced with activities they think they should do. As a result, according …