CMO in 10 with Kip Knight of CMO Coaches shares future insights

CMO in 10 with Kip Knight of CMO Coaches shares future insights hosted by Rick Tocquigny. When did you first decide that you were interested in Marketing as a possible profession?     •    If you were going into Marketing today, what is the most important thing you would tell yourself?     •    What do you think the biggest misunderstanding most people have about what marketers do?     •    How do you like to manage and motivate your marketing team and related agencies?     •    What was your biggest setback as a marketer, how did you overcome it and what did you learn from it?     •    What do think the next 10 years are going to be like for marketing as a profession?   Digital Darwinism continues to evolve. Customers, too, are evolving. Real-time customer analytics give modern brands an edge to not only keep up with and improve customer experiences, but also drive bottom-line business value. The study also uncovered several attractive and lucrative benefits to companies where CMOs built out advanced real-time data and CX capabilities: 85% report improved customer experiences.58% claim speedier decision making.54% streamlined operations/increased sales and marketing efficiencies.40% increased innovation.33% better ability to compete with digital disruptors.