E110: Rory Sutherland on the Behavioural Science of Lockdowns, Tinder, EVs and more

On this week's episode of Life and Lessons, you're going to hear a conversation I had with Rory Sutherland.

Rory is a Behavioural Sciences expert, the Vice Chairman of Ogilvy, and author of books including ''Alchemy' and 'Transport for Humans: Are We There Yet?'

In the next hour, you're going to learn:

– Why Rory and his team at Ogilvy started remote working long before the pandemic, back in 2018

– Why the tools of Behavioural Science allowed Rory to predict many of the behaviours that surprised most of us during lockdown

– Why we act differently when driving Electic Cars

– How the price of fuel is more palatable when there's a good reason for the increase – like international sanctions

– What advice Rory would give to create the perfect Tinder profile

And so much more.

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Sean Spooner

Twitter: https://twitter.com/spoonersean

Instagram: https://www.instagram.com/spoonersean/

Life and Lessons Podcast

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