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118 How to Get Featured in Major Media Publications
Life After Corporate
English - November 22, 2022 10:00 - 28 minutes - 21.7 MBEntrepreneurship Business Education Courses women leader executive leader entrepreneur women entrepreneurs guide for leaders feminists corporate to entrepreneur women business owners startup strategies Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
“I teach my clients how to get more media exposure so that they can make a bigger impact in the world”. Angel Tuccy has hosted over 2,000 broadcasts, interviewed almost 5,000 guests, and has helped entrepreneurs & business owners attract more media, more followers, and even more customers. Angel says that it isn’t rocket science, but it does require establishing yourself as a trusted resource and promoting yourself when the media comes calling. In this episode, she shares her exclusive formula with Deb. Pro Tip: You might want to (not only) download this episode, but also bookmark it as well since you’ll be referring back to it often.
[00:01 9:16] Opening Segment
Angel tells us about her journey into (and out of) the corporate Media/PR space From a booked out schedule to having credentials pulled preventing you from entering the building When the unexpected happens-you pivot.
[9:17 -15:27] How Angel works with clients to get them media exposure
Her technique will shorten the sales cycle and increasing KLT (know, like and trust) factor instantly Teaches the formula on how to connect with journalists on a continuing basis. Two interviews a week translates into 100 fresh new audiences The “Old School method” is a trusted, proven strategy
[15:28 - 24:34] Bootstrapping your way through it
Start curating your own database Monetize the momentum you’ve gained Paid media exposure: pros and con When is your PR day?
[24:35 - 26:10] Elements of a well crafted pitch
Keep press releases simple; Keep to the basics; who/what/when/where. No explanation points. Keep it fact based Stay on their radar. Send fresh material to your list regularly Keep consistent; 2 interviews a week, 1 press release a month Fall in love with the routine
[26:11 - 28:30] Closing Segment
Connect with Angel through the links below Follow us on social media and leave a review Final words
Connect with Angel Tuccy
Website: Make Your Big Impact
Facebook: Need A Guest | Facebook
Instagram: @angeltuccy
Twitter:@AngelTuccy
LInkedIn: Angel Tuccy | LinkedIn
Pinterest: www.pinterest.com/MediaAngel
Youtube: Angel Tuccy - YouTube
Resources Mentioned on this episode
HARO
Here are some another episodes you might enjoy as well:
Ep 117. Visibility For Profits
https://cutt.ly/117Visibility4Profits
Ep 91. How to Become an In Demand Speaker
https://cutt.ly/91-InDemandSpeaker
Tweetable Quotes:
“You can submit your press releases because they're looking for stories, they want your stories. And a press release is how you speak to them, how you pitch to them. ” -Angel Tuccy
“So while that was one of those dark days, I can look back with gratitude to the release… That now I can go off and really serve clients in a really special and unique way”. - Angel Tuccy
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