Building Your Brand Story with Gosia Potoczna

License To Receive

English - March 14, 2017 16:59 - 34 minutes - 31.9 MB
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Gosia Potoczna helps consultants, coaches, and experts to stand out in the crowded market while speaking their own voice, so that they can consistently attract the right clients and build a business they are proud of. She works with passion-driven coaches, experts & practitioners to create steady streams of income by building a strong personal brand and implementing a heartful sales process, while staying true to themselves and their core values.

After getting pregnant at the age of 37, she reinvented her life from scratch & sold her digital marketing agency. Coping with a massive burnout, she knew it was time to find her true life’s purpose & spend more time with her family. Inspired by her son, she also launched an award-winning kidswear brand, Loff Loff organic.

A true ENFP personality, today she shares 16+ years of her digital marketing experience working with Fortune 500 companies and top national brands. She believes that women are the most powerful and gentle force able to positively transform our lives. Empowered with self-confidence and heart-centered business skills, they are able to move mountains and impact the world in a way they dream about. This is why, equipped with Enthusiasm, Guidance & Focus (her own personal brand attitudes) she embarked herself on this passionate journey to help female entrepreneurs create a better life, a better business – and A BETTER WORLD.

Gosia lives in Poland with her husband and two sons. An internet nerd, she loves the opportunities & freedom that the online world is bringing to us.

Summary

Gosia gives a look into how she chose marketing as her career path.

She talks about branding, social media and the shift that has occurred in the last 15 years.

Gosia talks about integrity and how big of a factor it is in business and marketing today.

Gosia discusses how someone can hone in on their “Superpower” by figuring out what problems you can solve and for who.

She shares how to find people to help and how to attract the right people to your brand.

Gosia talks about your brand story and how it relates to the services you offer.

Quotes

“Many people feel repelled by some coaches or experts because they seem so perfect, like they have no issues with anything”

“I'm a strong advocate for being imperfect”

“What do you do? Who do you help? How do you help them?”

“Your personal brand is a sweet spot between what feels authentic and comfortable for you, and what your audience really wants from you.”

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