S2E20 Susan McPherson - What does the Queen of Connections do in a pandemic?

What does the Queen of Connections do in a pandemic?

Join Laura Gassner Otting as she hosts this episode of LGOtv with special guest, Susan McPherson - Serial Connector, Social Impact Leader, Pup Lover.

Susan McPherson is a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn.

0:00 Intro
1:43 Getting paid to meet strangers in hotel lobbies
2:17 Why do you do what you do?
2:33 Networking vs. Connection
5:22 Are you following or connecting?
6:30 Take advantage of Social Media to gather information to build relationships
8:22 "Dear Susan..."
12:25 How to get younger generation comfortable connecting with people
13:49 "Even Queen Elizabeth Farts"
18:15 Most people want to be helpful
20:17 The "do" phase
25:40 Goal at Networking Events: Meet 3 people, Learn 3 things, Share 3 things
29:30 Social media hall of mirrors make us hide our light
33:18 Who are you - and what are you going to do with it?
40:12 Be intentional about WHO we want to reconnect with during the pandemic
44:10 Be a "Yente" connector
47:00 Listening...
50:10 Parallel Play
55:00 Top tips to stay fun while being professional

Links:
https://www.instagram.com/susanmcp1
https://www.facebook.com/susanmcpherson1
https://www.linkedin.com/in/susanmcpherson/
https://twitter.com/susanmcp1
https://www.thelostartofconnecting.com/