S2E14 Margot Bloomstein

In an era of doubt, how do you establish and hold trust, and why does it matter anyway?

Join Laura Gassner Otting as she hosts this episode of LGOtv with special guest, Margot Bloomstein - Optimist, Designer, Ventriloquist.

Margot Bloomstein is one of the most prominent voices in the content strategy industry. An internationally recognized keynote speaker, she is the author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and the industry mainstay Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project. Margot is the principal of Appropriate, Inc., a Boston-based brand and content strategy consultancy. For more than 20 years, she has taught workshops, keynoted conferences, and advised marketing teams at organizations like the American Montessori Society, Harvard University, Fidelity, Lovehoney, Sallie Mae, Timberland, and the Rhode Island Public Transit Authority.