S1E37 Matthew Kimberley - How to Sell Anything to Anyone

How do you learn to persuade anyone of anything, and what's the secret to tough-love, anyway?

Join Laura Gassner Otting as she hosts this episode of LGOtv with special guest, Matthew Kimberley - Globetrotter, Email Whisperer, Whiskey Drinker.

Timestamps:
2:10 - Matthew can't talk about the most exciting thing that's happened to him. Or can he?
3:15 - I expect to be dead in the next 24 hrs.
6:45 - "That was the end of my career with Foreign Intelligence Services."
8:45 - Understanding your client.
12:20 - The line of what they want and what they need.
17:08 - "If I made the decision to go back for the last two years, then I was going to be happy. But if I felt that I had done it to appease them...I was going to do it with a chip on my shoulder."
23:00 - "I had endless levels of confidence."
26:12 - "I had a friend and my dad come out to visit...they were like, 'What on earth has happened??'"
27:50 - "I don't know if you've ever tried to walk around town with a pair of nunchucks shoved inside your belt? I couldn't bend at the hip."
29:55 - How To Get A Fucking Grip
34:28 - "A lot of self help is dangerous. A lot of self help encourages you to find blame."
37:15 - Do we remember people who aren't passionate?
37:45 - Where does passion lie in the sales process?
40:15 - "I don't want my kids to see my vulnerabilities."
44:15 - "I think it's always good to have an antagonist in any story. So it's a good idea to always have something you're against."
49:32 - "It's not about who you accept to do business with, it's about where you target your marketing."
51:40 - The reason I was so successful as quickly as  I was because because I could laser focus on the clients I wanted and not the clients I needed necessarily...because I had that runway.
53:33 - "The world is not your market unless you're Nike 2020."

Links
https://marketingforcoaches.com/
https://www.100coaches.com/
https://www.linkedin.com/in/scottosman/
https://www.instagram.com/scottosman/