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Leveraging Thought Leadership With Peter Winick – Episode 210 - Alan Alper
Leveraging Thought Leadership
English - April 05, 2020 03:00 - 22 minutes - 31.2 MB - ★★★★★ - 23 ratingsCareers Business Education businessgrowth corporateleadership leadershipdevelopment organizationaldevelopment thoughtleader thoughtleadership adaptiveleadership aideployment author brandstorytelling Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
A lot of thought leaders wonder how to align their thought leadership to business metrics, and what it looks like to achieve "success" with your thought leadership. If it's crossed your mind, then this is the episode for you!
We interviewed Alan Alper, V.P. of corporate marketing and global thought leadership programs at Cognizant Technology Solutions, which is a global I.T. consulting and business services company.
Alan’s work with organizational thought leadership is groundbreaking, and helping to forge new standards for content marketing in major organizations worldwide. He talks about ways to give your thought leadership a credible foundation, why sharing your thought leadership content for free can increase your business, and why he created a "Blue-Ribbon Panel" of the best and brightest thought leadership within his organization. Listen in, and learn more!