Elevated with Brandy Lawson
138 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 5 ratingsYou might have already noticed something new this season, Leverage Your Spark is now Elevated. The new name reflects our updated purpose, helping you build a Better Kitchen and Bath Business.
In pursuit of this purpose, this season is dedicated to one of the areas that is the most frustrating for design business owners…sales. 😱 The season will bring you insights into sales engagement and also get a transparent view of what goes on behind the sales curtain. We’ll simplify the complex maze of lead stages, discuss system platforms, and more.
In each bite-sized, weekly 5-minute episode, we’ll delve into topics like what makes an effective sales system, using scheduling links effectively, leveraging email and interaction tracking to boost client experience...and hey, even demystifying KPIs (you know, how you actually can start to predict sales by looking at what happens before the sale). It's all about working smarter, not harder.
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Episodes
Steps to clarifying the metrics you actually care about: Step 1
February 13, 2023 07:00 - 4 minutes - 2.92 MBWhen working on operational improvements, and business optimization, it really helps to set yourself some biomarkers so you can more easily see where and how you are making progress in business lingo. These are called KPIs, which stands for key performance indicators. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.co...
Trailer Season 4
February 10, 2023 17:00 - 1 minute - 928 KBGET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagram: https://instagram.com/fieryfx YouTube: https://youtube.com/@thefieryfx.
Google Analytics 4 Questions for Your Marketing Company
February 06, 2023 17:00 - 3 minutes - 738 KBGoogle Analytics four, or GA four, as is also referred to, this is the latest version of Google's free service that enables you to track what users are doing on your website, or in your app. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Fac...
What is Google Analytics
January 30, 2023 17:00 - 4 minutes - 836 KBThe short answer is that Google Analytics 4 is Google's free service to gather data on how users are interacting with digital properties, most often used on a website or in an app. Basically, it's used to track what people are doing on your website or in your app.
What is Google Analytics 4?
January 30, 2023 17:00 - 4 minutes - 821 KBThe short answer is that Google Analytics 4 is Google's free service to gather data on how users are interacting with digital properties, most often used on a website or in an app. Basically, it's used to track what people are doing on your website or in your app. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com ...
Marketing Automation vs. Marketing Operations
August 08, 2022 17:00 - 4 minutes - 2.87 MBBy now pretty much everyone has heard of marketing automation, but marketing operations isn’t quite as well known. In this episode of Leverage Your Spark we’ll decode how Marketing Operations is different from Marketing Automation. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: htt...
When to Hire a Marketing Ops Agency
August 01, 2022 17:00 - 3 minutes - 2.71 MBComedy isn’t the only place where timing really matters. Knowing when to add expertise or capacity is one of the trickiest parts of leading teams. Let’s decode the timing of hiring a marketing ops agency for you in this episode of Leverage Your Spark. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON S...
How to Hire a Marketing Ops Agency
July 25, 2022 07:00 - 4 minutes - 3.13 MBHiring is one of those areas of business that seems straightforward… but then anyone who’s tried to do it will tell you it is anything but. Let’s get you the goods on how to hire a marketing ops agency so you can quickly & easily get the right one when the time comes. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.co...
Questions you might have about Marketing Ops
July 11, 2022 17:00 - 6 minutes - 4.2 MBBecause Marketing Operations is a new and still evolving concept, we find organizations and marketing teams have questions about it. In this episode of Leverage Your Spark we’re doing a Marketing Ops FAQ. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/compa...
Scaling businesses using a Marketing Operations Team
July 04, 2022 17:00 - 4 minutes - 3.23 MBScale, what a very popular business buzzword! But what does it mean, and how does a marketing ops team factor into it? Well, that's what we're discussing in this episode of Leverage Your Spark. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx...
Expand The Benefits of Marketing Automation
June 27, 2022 17:00 - 4 minutes - 2.87 MBIsn't it awesome when you get a new tool and it makes your life so much easier? Yay! Well, what if you could experience that feeling more often? In this episode of Leverage Your Spark, we're talking about how to use a marketing operations team to expand the marketing automation and technology toolkits you already have. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our C...
Keep Marketing Automation Running
June 20, 2022 17:00 - 4 minutes - 2.89 MBMost marketing teams are reaping the benefits of marketing automation. Sometimes, though, it breaks. Let's talk about how to use a marketing operations team to fix broken tech and keep your marketing automation running. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.li...
When Not to Hire a Marketing Operations team
June 13, 2022 16:00 - 4 minutes - 3.09 MBWe've talked quite a bit this season about marketing operations, what it is, why you need it, when you need it, and what you might be doing instead. But now it's time to address the elephant in the room. Why wouldn't you use marketing operations? Find out in this episode of Leverage Your Spark. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to sp...
The Problems Marketing Operations Can Fix
June 06, 2022 17:00 - 4 minutes - 3.42 MBMarketing operations is not a silver bullet, it can't fix every problem in an organization. But there are some things for which it is just what the doctor ordered. What are those? Well, let's talk about it in today's episode of Leverage Your Spark. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOC...
Hiring More Team vs. Hiring Marketing Operations
May 30, 2022 17:00 - 5 minutes - 3.62 MBHiring more team can seem like a great way to solve a skill or capacity gap. And that can be true. But sometimes it's not. So let's talk more about this in today's episode of Leverage Your Spark. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fiery...
Hiring a Marketing Agency vs. Hiring Marketing Operations
May 23, 2022 23:00 - 5 minutes - 3.81 MBSo you've hired a marketing agency and, well, don’t they take care of marketing operations too? Let's find out, in this episode of Leverage Your Spark. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryf...
Alternatives to Marketing Ops team - IT Team
May 16, 2022 17:00 - 5 minutes - 3.69 MBNo business today can effectively run without technology. That’s why IT teams are a part of nearly every organization. But, does having an IT Team mean you don’t need a Marketing Operations team? 📊Grab the Quick & Dirty Guide to Google Analytics 4 Setup at https://fieryfx.com/ga4 📊 GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://...
Alternatives to Marketing Ops team - Web Dev
May 09, 2022 17:00 - 4 minutes - 3.27 MBMarketing operations is a recently coined term, and because this grouping of functions is new, there's lots of alternatives to a formal marketing operations team. Today we're going to talk more about developers, specifically web developers and their role as an alternative to a marketing operations team. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Laws...
Alternatives to Marketing Ops team - Web Dev
May 09, 2022 17:00 - 4 minutes - 3.27 MBMarketing operations is a recently coined term, and because this grouping of functions is new, there's lots of alternatives to a formal marketing operations team. Today we're going to talk more about developers, specifically web developers and their role as an alternative to a marketing operations team.
Alternatives to Marketing Ops team - VA
May 02, 2022 17:00 - 4 minutes - 3.4 MBSorting roles out in a team can be difficult, and knowing which people go in the right roles is an additional challenge. In this episode we’re continuing the conversation about other alternatives to marketing operations teams and examining the alternative of using a virtual assistant. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https...
Alternatives to Marketing Ops team - Status Quo
April 25, 2022 17:00 - 5 minutes - 3.98 MBWe've talked a lot about Marketing Operations this season, what it is, when you might use it and how you would know if you need it. In the next few episodes we're going to talk about alternatives to marketing operations. Let’s get into what you might be doing instead… GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.co...
Access Granted! If Only It Were That Easy…
April 18, 2022 17:00 - 6 minutes - 4.41 MBIt’s no secret that I love a good tip, trick & hack. Listen in for a tasty one that will help when delegating and working with external teams. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: https://www.facebook.com/fieryfx Instagra...
Which Web Builder to Choose
April 11, 2022 17:00 - 6 minutes - 4.26 MBThe good news & bad news about building websites today is there are a lot of choices when it comes to web builders and platforms. Listen on to this episode for insights on how others have been challenged by this and how you can choose the website builder that best fits your organization. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: ht...
The Gap Between the CMO & COO
April 04, 2022 17:00 - 3 minutes - 2.78 MBModern organizations typically find themselves with a leader of Operations, usually a Chief Operating Officer and a leader of Marketing either a Vice President of Marketing or Chief Marketing Officer. And that's great, except there seems to be a growing gap between the two roles as technology & marketing evolve. Listen into this episode to find out what challenges that gap presents and how you might best bridge the gap before someone falls into the void. GET IN TOUCH 💡Learn how to hire and ...
Who Needs Marketing Operations?
March 29, 2022 19:00 - 4 minutes - 3.16 MBIt's easy to believe we don't need the “big fancy things” when we're just a scrappy little team or business trying to get off the ground. Listen on to find out who actually needs marketing operations. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/...
The Most Effective Shortcut We All Avoid
March 21, 2022 17:00 - 6 minutes - 4.25 MBIf you've listened to the podcast, you know I love shortcuts, hacks, tips and tricks. In this episode I'm sharing one that is extremely effective, but it’s probably the unsexiest shortcut on the planet. Embracing this will change almost everything for your team. Don't be afraid. I promise it'll be less painful than you think. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Bo...
The Marketing Organization that Didn’t Need Metrics, Until They Did
March 14, 2022 17:00 - 4 minutes - 3 MBMetrics are a critical part of a marketing team's ability to be proactive, understand what's working and what's not working and adjust accordingly. Sadly, spending time, expertise and resources in pursuit of metrics sinks to the bottom of the priority list until someone else in the organization needs it. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Law...
Common Symptoms That You’re Missing Marketing Operations
March 07, 2022 17:00 - 5 minutes - 3.97 MBNo marketing team is perfect and without challenges. In this episode, we’re talking specifically about common symptoms that are clear indicators that you are lacking marketing operations. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebo...
Why You Need Marketing Operations
February 28, 2022 17:00 - 5 minutes - 3.77 MBLooking for leverage? Need to go faster, further with less? That is why organizations need Marketing Operations. Wonder if this might be you? Listen on to this episode to find out. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx Facebook: htt...
Can we kill the word Excellence please?
February 21, 2022 17:00 - 5 minutes - 3.51 MBCan we kill the word excellence? Please? Warning, the podcast episode you are about to listen to is a bit of a rant. As FieryFX has embraced our positioning as a marketing operations agency, every time I'm engaged with some sort of content about operations, it's using this word excellence. Part of my reaction to this word is likely a hangover from corporate and that it's overused in situations where a large company is doing a disservice to its employees. All that comes to mind when I hear ...
The Evolution of Marketing Ops: One Woman’s Story
February 14, 2022 17:00 - 5 minutes - 4.14 MBI’ve run my own business for 10 years and in that time we’ve always been a Marketing Operations company, I just didn’t realize it. Join me on a little journey through my experience in the evolution of this new sector of marketing to give you some insights on how we got here and the expert scoop on how your organization can benefit from embracing it. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: h...
Why you maybe haven’t heard of Marketing Operations
February 08, 2022 18:00 - 5 minutes - 3.81 MBDo you also get that FOMO feeling when you hear a term you’re unfamiliar with? Well, don’t fear missing out on Marketing Operations because in this episode of Leverage Your Spark I’ll reveal why you may not have heard of this yet. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: http...
What is Marketing Operations? (a.k.a. Marketing Ops)
January 31, 2022 17:00 - 5 minutes - 4.16 MBWelcome to Season 3 of Leverage Your Spark! In this first episode we’re answering a very fundamental question for modern marketing teams: What is Marketing Operations? You may not be familiar with this term, you might have heard it used, but if you are in marketing, I’d bet you’ll get crystal clear really fast on Marketing Ops as you listen to the episode. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design busi...
What’s coming in Season 3 (Trailer)
January 27, 2022 17:00 - 1 minute - 1.12 MBLeverage Your Spark is a podcast that delivers quick & easy to digest knowledge bombs for CMO’s and other marketing leaders who need the most out of available resources to execute big growth. Each 5 minute episode delivers insights and simple steps to take to improve the leverage available to you and do more (more effectively) with less. This season covers the foundations of Marketing Operations, from definition and scope to the symptoms of teams that need this function. We also highlight a...
The Tools to Make Breakups Easier
November 15, 2021 17:00 - 4 minutes - 3.2 MBBreakups are hard, and can be even harder if you've left clothes in the closet, toiletries in the bathroom and your favorite mug in the kitchen cabinet. In this episode of Leverage Your Spark, let's talk about how to use technology, tools and processes so parting ways is easier and no one has to awkwardly ask for their favorite sweater back. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://f...
Case Study: Stories of Parting
November 08, 2021 17:00 - 4 minutes - 2.87 MBAll good things must come to an end, and parting can be such sweet sorrow. However you put it, when working with experts and external agencies, whether the experience was great or terrible, nothing lasts forever. In this episode of Leverage Your Spark you’ll hear two stories of parting ways with clients. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Laws...
You’re Fired! Handling an unexpected end to a client-expert relationship
November 01, 2021 17:00 - 5 minutes - 3.83 MBIn life and in business, there often isn’t a happily ever after. People change roles, companies evolve, get bought, go out of business and experts get fired. In this episode we’re tackling the uncomfortable topic of the unexpected end to a client-expert relationship. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.c...
Until next time... Wrapping up a project engagement
October 25, 2021 17:00 - 4 minutes - 3.15 MBYou hired the right expert, they were a great fit, they did the work you needed and now the project is done… so, what now? That’s what we’re chewing over in this episode of Leverage Your Spark. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fieryfx ...
Don’t schedule a meeting, do this instead
October 18, 2021 17:00 - 5 minutes - 3.95 MBUnnecessary meetings and excessive emails are personally offensive to me, because efficiency and effectiveness are two of my top values. Listen in to this episode of Leverage Your Spark to learn how to avoid pointless emails & meetings and my tip that will have your colleagues thanking you. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: ...
Case Study: Aspirational Brand
October 11, 2021 17:00 - 5 minutes - 3.67 MBTransformation is hard, uncomfortable and sometimes in the middle of the journey, we aren’t sure we still want to end up in the destination we set out for. It’s even more challenging if we’ve hired someone to help us. It’s story time in this episode of Leverage Your Spark, and it’s a tale of a pet-focused brand with big aspirations. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.c...
How to Work with Experts: Don’t Flatten the Value
October 04, 2021 17:00 - 5 minutes - 4.07 MBIn the last episode, we discussed how to avoid hiring an expert steamroller. You know, somebody who comes in, hijacks the project and leaves you with something you didn't even want in the first place. In this episode, we're going to talk about the other side of the relationship, when the client steamrolls the expert. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO...
How NOT to Hire an Expert: The SteamRoller
September 27, 2021 17:00 - 5 minutes - 3.9 MBSometimes when we hire expert help, we don’t end up getting what we wanted, and are left with something we don't even know what to do with. This is fairly obvious when the expert is a personal stylist, or decorator (anyone remember the straw wall on Trading Spaces?) There are many ways things get derailed, but listen in to this episode of Leverage Your Spark to learn how to avoid the most common reason. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See...
Ways to work with an expert
September 20, 2021 17:00 - 5 minutes - 4.07 MBIf you've ever wondered how to engage with someone to solve a problem, you're not alone. Even with websites it can be really unclear if you need a designer, developer, SEO expert, or something else entirely. Let's help clear that up and get you started improving how you work with experts in this episode of Leverage Your Spark. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Bo...
Trick to avoid the wrong experts, but you’re not going to like it
September 13, 2021 17:00 - 4 minutes - 3.23 MBThere are a few things in my industry that I get really fired up about. Near the top of that list is a sneaky little question that clients get asked all the time. And it's actually a hallmark of an amateur. The question is… Do you like it? Listen on to this episode of Leverage Your Spark, to find out why you should run if your expert is asking you this question. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath d...
Trick to avoid the wrong experts, but you’re not going to like it (Alternative: I don’t care if you like it)
September 13, 2021 17:00 - 4 minutes - 3.23 MBThere are a few things in my industry that I get really fired up about. Near the top of that list is a sneaky little question that clients get asked all the time. And it's actually a hallmark of an amateur. The question is… Do you like it? Listen on to this episode of Leverage Your Spark, to find out why you should run if your expert is asking you this question.
Case Study: Now you can see it
September 06, 2021 17:00 - 4 minutes - 3.46 MBIf you've ever wanted to hire help, but didn't know exactly what to ask for, or what you needed, you only really knew that you needed something, then this episode of Leverage Your Spark is for you. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/company/fier...
Prepping to work with an expert
August 30, 2021 17:00 - 6 minutes - 4.7 MBIsn’t it great when things ARE as advertised? When you get the value from something you invested in. It is an incredible feeling. To get that feeling every time you work with an expert, listen to this episode of Leverage Your Spark and learn how to prep your organization to best work with an expert so you can more reliably get the value you expect. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: h...
How to avoid hiring the wrong expert
August 23, 2021 17:00 - 4 minutes - 3.44 MBThe road to hell is paved with good intentions, or so the saying goes. In my experience, so is the efforts of the wrong expert hired to help your organization. Listen to this episode of Leverage Your Spark to learn how to avoid hiring the wrong expert. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON ...
Which expert should you hire?
August 18, 2021 19:00 - 5 minutes - 3.49 MBWhen trying to make a decision, my son’s go-to tie-breaker is eenie-meenie-minee-mo. While that can work for 8-year-old decisions like what Otter Pop flavor to have, in this episode of Leverage Your Spark let’s talk about better ways to decide which experts to hire in your business. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://...
Keeping Score in Your Business
August 16, 2021 21:00 - 5 minutes - 3.93 MBOften the most effective “tricks” are the simplest ones. In this episode of Leverage Your Spark we’re breaking down one of the most basic, and most transformative business “hacks” I’ve found - the scorecard. GET IN TOUCH 💡Learn how to hire and work with experts: https://higherhelpbook.com ⚡ See how we can help your Kitchen & Bath design business: https://fieryfx.com 🔥 Book our CEO, Brandy Lawson, to speak: https://brandylawson.com FOLLOW US ON SOCIAL LinkedIn: https://www.linkedin.com/co...