#197 - Building a brand in the direct-to-consumer space | Nik Sharma & Ben Grynol
LEVELS – A Whole New Level
English - December 23, 2022 12:00 - 47 minutes - 43.2 MB - ★★★★★ - 182 ratingsEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Branding isn’t just about the visual identity of a company. In this episode, Ben Grynol talks with Nik Sharma, “The DTC Guy” who runs Sharma Brands and HOOX, about what it means to build a good brand in the direct-to-consumer marketing space. Nik points out the crucial thing to remember is that no one remembers your brand unless you’re one of the top global brands, so it’s best not to get overly invested in how your brand is perceived. It’s best to drive consumer awareness, be consistent in providing valuable content and products, and pay attention to how you talk to and pitch your audience.
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🔗 Helpful links:
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📲 Connect:
Connect with Nik Sharma on Twitter: https://twitter.com/mrsharma
Connect with Nik Sharma on LinkedIn: https://linkedin.com/in/mrniksharma