The Economic Impact of Laughter with: Leanne Linsky

Let's delve into the economic impact of
laughter. A new research report from Oracle Fusion Cloud Customer Experience
titled "The Happiness Report" reveals that while people want brands
to make them smile and laugh, business leaders are afraid of using humor in
customer interactions. The report includes insights from over 12,000 consumers
and business leaders across 14 countries and highlights that people are
searching for new experiences that can make them smile and laugh. Brands that
embrace humor are rewarded with customer loyalty, advocacy, repeat purchases,
while those that don't, lose customers. Other key findings from the report are
as follows:

• 88% of people are looking for new
experiences to make them smile and laugh

• 91% of people prefer brands to be
funny and 72% would choose a brand that uses humor over the competition

• 95% of business leaders fear using
humor in customer interactions

Leanne Linsky, founder, and CEO of
Plauzzable is a passionate entrepreneur with a background in comedy. She is on
a mission to bring people together with laughter. Leanne earned a B.S. in
Business Management from the University of Nevada, Las Vegas, and a Master of
Innovation and Entrepreneurship at the University of California, Irvine. She
also holds a Professional Coaching Certification (PCC) with the International
Coaching Federation and CoachVille, Center for Coaching Mastery. Additionally,
Leanne studied comedy at the Upright Citizens Brigade, the Magnet Theater, The
Second City, and IO Chicago. She wrote, performed, and produced her critically
acclaimed one-woman show, produced and hosted a comedy open mic, and produced
and hosted a weekly stand-up show in New York City and California. In our
interview, Leanne shares more about her journey and how she aims to spread joy
through comedy.

For more information https://plauzzable.com/