Making Marketing an Investment with: Eric Eden

Marketing services is a
thriving industry with a billion-dollar worth, showcasing growth over the
years. In the United States alone, marketing spending has gone up by over nine
percent to almost 481 billion U.S. dollars in 2022.

Digital marketing is a
segment that is growing exceptionally well, and marketers are expected to
increase their budget allocation on platforms like TikTok, YouTube, and Google
in 2023, according to Statista. Eric Eden has been working as a Chief Marketing
Officer, leading marketing teams in tech companies for over 20 years.

Eric has always been
accountable for driving growth at VC and PE backed companies, and has been in
the marketing leader seat. Eric is currently a CMO in residence for a VC firm
with 30 portfolio companies, and he advises them on growth strategies.

 Eric also has his own startup called
Workverse, which is a next-generation social media app for business networking.
As a collaborative and polished marketing leader, Eric knows how to effectively
manage campaigns that deliver results.

His dedication to building
high-performing teams has enabled him to consistently ensure continuous
improvement and purposefully shape the evolution of culturally aligned
workforces. Eric has over 20 years of experience in technology marketing for
Internet services and SaaS solutions.

 His experience includes building great
marketing teams, effectively implementing marketing technology solutions,
driving demand in B2B marketing, and increasing shareholder value with
best-in-class marketing initiatives. Eric's greatest gifts are his strategic
vision and ability to implement dynamic marketing and branding strategies. Show
him any business, and he will accelerate it to its highest potential.

He has an exceptional
understanding of business drivers, a supernatural ability to lead teams, and he
believes that the best solutions are the ones that are both simple and
powerful. Eric has built his career around enhancing brand experiences by
overseeing the creation of meaningful content that connects with core
audiences.

For more information, please
visit https://workverse.com/. You can also find

 Eric's LinkedIn profile at @EricEden, or
discover more about his work at https://www.remarkablemarketing.io/.