The
popularity of podcasting and its exposure is growing rapidly. The
global Podcasting market size was valued at USD 20737.61 million in
2021 and is expected to expand at a CAGR of 29.93% during
the forecast period, reaching USD 99763.81 million by 2027, according to LinkedIn.  Meanwhile, a majority of executives would buy
from brands promoted on podcasts. A research study conducted by
podcast production company Lower Street, in partnership with content
performance analytics solution ContentFX found over half of business owners are
daily podcast listeners. Podcasts prove to be a highly popular medium with
business owners and founders, according to a new study, with 55% of them
considering them a part of their daily routine. 
All this statistical gold is great news for my friend Tracy
Hazzard. She’s a seasoned media expert with over 2600 interviews from articles
in Authority Magazine, BuzzFeed, and her Inc. Magazine column, and from her
multiple top-ranked video casts and podcasts like The Binge Factor and Feed
Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts. As CEO and Co-Founder
of Podetize, Tracy brings diverse views from what works and what doesn’t work
in marketing and media from thought leaders and industry icons redefining
success around the globe. Tracy’s unique gift to the podcasting, marketing, and
branding world is being able to identify that unique binge-able factor – the
thing that makes people come back again and again, listen actively, share as
raving fans, and buy everything you have to sell.  Tracy co-hosts multiple top-ranked podcasts with over 2000
episodes combined, including: The Binge Factor, a spin-off of Feed Your Brand –
one of CIO’s Top 26 Entrepreneur Podcasts; Product Launch Hazzards for
inventors and e-Sellers; WTFFF?! 3D Printing: the 3D Start Point, featured as
an exclusive live podcast at SXSW, and a Special Series sponsored by HP; and
The New Trust Economy exploring creator value distribution with Blockchain
technology. Besides being featured in Harvard Business Review, Forbes, Wired,
and CNN Money, Tracy was also as an Innovation Columnist for Inc. Magazine for
5 years, and is a columnist for Authority Magazine, and contributor to Grit
Daily and BuzzFeed writing about the Binge Factors in podcasting, videocasting,
innovation and content marketing.  She
joined me this week to tell me more.


 


For more information: https://podetize.com/


LinkedIn: @Tracy(Podcast Industry Expert