How to Research Your Competitive Landscape & Identify YOUR Point of Difference

Let's Talk MKTG

English - January 22, 2021 13:00 - 15 minutes - 10.5 MB - ★★★★★ - 12 ratings
Marketing Business marketing business strategy digital marketing brand branding brand strategy product development social media target marketing segmentation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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In this Let’s Talk MKTG episode, we cover Steps 3 & 4 of the 10 steps to Create a Marketing Strategy! We discuss how to conduct and analyze competitive industry research AND how to use that to identify YOUR point of difference. You’ll learn step-by-step how to conduct a thorough industry analysis, how to create a brand perception map & how to use these tools to identify how YOUR business will stand out from the rest of the industry.