Let's Talk MKTG
16 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 12 ratingsLet's Talk MKTG (short for Marketing) is a virtual community and discussion forum for all things marketing including - brand strategy, digital marketing, targeting, product development, social media and much more. We aim to evolve marketing one conversation at a time, created for marketers and non-marketers alike. A forum connecting OG marketing basics to the mass, in an easy-to-understand (and implement) language. It's an outlet to share and discuss marketing and branding tactics that work (and don't). An educational business tool for those new to marketing and a trend-watching channel for those continuing to evolve their marketing expertise with the ever-so-changing times. #LetsTalkMKTG
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Episodes
How to Create a Holiday Marketing Plan
October 20, 2021 15:00 - 20 minutes - 14.3 MBThe holiday season is not only the merriest time of the year - it’s also the BUSIEST time of the year! With these 6 steps, learn how to leverage marketing during the holidays to make this holiday season your best business season yet! Create a Holiday Marketing Plan to establish special seasonal moments, attract new customers, build loyal clientele and enhance your overall shopping experience! #LetsTalkMKTG
Establishing Your Social Media Strategy
May 26, 2021 09:00 - 11 minutes - 7.88 MBSocial Media has become one of the most important marketing channels in our world, so it's no surprise that establishing a social media strategy should be at the top of your priority list as a business owner! In Episode 15, I walk you through 3 pieces of advice you should take into consideration to create an EFFECTIVE social media strategy that drives customer engagement & ultimately leads to more conversions & sales. #LetsTalkMKTG
How to Build A Business Plan
May 19, 2021 14:00 - 28 minutes - 19.4 MBDo you have an idea for a product or service but aren't sure how to translate it into a profitable business? Working through a Business Plan can help flesh out product concepts and ideas - and give you directional next steps to help you bring your idea into fruition! On this episode of Let's Talk MKTG, I walk you through the 7 sections of a Business Plan, how to start writing it, what questions you should ask yourself, and how long you should spend on it. What are you waiting for?! #LetsTal...
Marketing, Sales & Customer Journey Funnels
May 12, 2021 14:00 - 21 minutes - 14.9 MBMarketing & Sales are the heart and soul of any business. But how should they play together in order to create the most effective content and convert customers to loyal purchasers? In Episode 13, we talk about how Marketing & Sales can (and should!) work together to curate content for each stage of the Customer Journey funnel - from awareness all the way through to loyalty.
School of Iconic Brands - Part I: Nike
April 28, 2021 10:00 - 11 minutes - 7.74 MBInstead of dedicating a full episode to talking about one marketing topic, Episode 12 kicks off the "School of Iconic Brands" series where I dive into ONE iconic brand and discuss what driving factors have continued to make it iconic - generation through generation. If a brand has been around for 25+ years, then it MUST be doing something right! So let's learn from these iconic brands and translate their wins into our strategies for the future. On Episode 12, we tap into what factors make Ni...
Marketing Confessions: 8 Marketing Mistakes
April 21, 2021 10:00 - 12 minutes - 8.58 MBIn this episode, I confess the top 8 Marketing mistakes I've made! We discuss how you can learn from them for your business and avoid making them at all costs. We're all about the #MarketingMovement, learning from each other and working smarter. This is a Marketing Confessional you won't want to miss!
How to Be Intentional With Your Marketing
April 14, 2021 11:00 - 15 minutes - 10.8 MBLet's Talk MKTG Episode 10 is all about how to create a marketing strategy with intention. Intentional Marketing materializes when you have a cohesive marketing plan, where all of the pieces of your marketing strategy are intentional, or deliberate - they work together and support one another. The epitome of marketing is intentional marketing. Every marketer or business owner should want their marketing strategy to embody intentional marketing. Listen to this episode to learn 3 steps on how ...
How to Conduct Market Research for a Small Business
April 07, 2021 11:00 - 15 minutes - 10.7 MBOn episode 9 of Let’s Talk MKTG, we discuss how to conduct market research for a small business. If you’re a business owner or looking to launch a business/product - this one is for you! Market Research is a vital pillar of marketing, it’s how you can learn directly from your target audience about their preferences, likes/dislikes and patterns. Listen through 4 quick, easy and cost effective steps to help you conduct market research to better understand your audience to curate your marketing...
Why Are Your Facebook Ads Not Working?
March 19, 2021 10:00 - 18 minutes - 12.5 MBIn this episode, we’ll be addressing the infamous question, “Why are my Facebook and Instagram Ads NOT working?” We’ll dissect two major issues that are typically overlooked, which might be causing your digital marketing campaigns to FAIL. Then we’ll dive into how you can resolve these issues and set up your campaigns to reach new target customer segments and (most importantly) optimize your digital ad spend.
Choosing Relevant Engagement Channels & Creating a Marketing Calendar
February 12, 2021 04:00 - 16 minutes - 11.3 MBIn this episode we cover Steps 9 and 10 of the 10 Steps to Create a Marketing Strategy! We’ll discuss how to choose what channels and platforms to engage in based on where your target audience is active. Then we’ll dive into how to create a marketing calendar, brand-specific campaigns and then finally - launch your initiatives. #LetsTalkMKTG
Setting Marketing Goals & Crafting Optimal Messaging
February 04, 2021 15:00 - 10 minutes - 7.46 MBIn this episode we cover Steps 7 and 8 of the 10 Steps to Create a Marketing Strategy! We’ll discuss how to create smart marketing goals & objectives that are relevant for your business with effective call to actions. Then we’ll dive into how to craft your brand messaging to help you reach your goals, give your brand a personality and communicate with your target audience successfully. #LetsTalkMKTG
How to Set Your Price Point
January 29, 2021 21:00 - 13 minutes - 9.41 MBIn this episode we cover Steps 5 and 6 of the 10 Steps to Create a Marketing Strategy! Primarily, we’ll discuss how you should price your product or service. You’ll learn the ultimate pricing formula and assure that you’ve accounted for all of your cost of goods and that you account for profitability. Pricing is how your business will generate revenue, so this step is key to your business’s success! #LetsTalkMKTG
How to Research Your Competitive Landscape & Identify YOUR Point of Difference
January 22, 2021 13:00 - 15 minutes - 10.5 MBIn this Let’s Talk MKTG episode, we cover Steps 3 & 4 of the 10 steps to Create a Marketing Strategy! We discuss how to conduct and analyze competitive industry research AND how to use that to identify YOUR point of difference. You’ll learn step-by-step how to conduct a thorough industry analysis, how to create a brand perception map & how to use these tools to identify how YOUR business will stand out from the rest of the industry.
Identifying Your Target Audience
January 18, 2021 13:00 - 10 minutes - 6.97 MBStep 2 of 10 in Creating Your Marketing Strategy! In this episode we discuss how to identify your target audience, meaning the people who are most likely to purchase your product/service. I challenge you to define your target audience by more than just demographic statistics; get into the mindset of your target consumer by understanding their behaviors and attitudes.
Identifying & Defining Your Product/Service(s)
January 13, 2021 13:00 - 11 minutes - 7.97 MBStep 1 of 10 in Creating Your Marketing Strategy! In this episode we dive into identifying & defining your product/service(s), laying the foundation to build a strong brand. What are you selling and why? We'll discuss how you can create your 1-minute product pitch, dive into the problem your product is solving on an emotional level and define your key product details. #LetsTalkMarketing
10 Steps to Create a Marketing Strategy
December 05, 2020 19:00 - 16 minutes - 11.5 MBIn this episode of Let's Talk Marketing, learn how to create a Marketing Strategy curated for your brand, product or service in just 10 steps. Do you even need a Marketing Strategy? The short answer is, yes. A Marketing Strategy is essential for any business owner, freelancer, consultant or human trying to monetize their products/services. It provides a plan for how you will talk, engage and exchange with your customers/target audience across relevant channels. Where do you start? Start by l...