Let's Talk Loyalty artwork

#331: Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy (Short Summary Show)

Let's Talk Loyalty

English - January 23, 2023 21:00 - 7 minutes - 6.63 MB - ★★★★★ - 16 ratings
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Previous Episode: #330: Star Alliance Goes from Strength to Strength
Next Episode: #332: The 2023 Consumer Trends Index from Cheetah Digital

Key insights from Brad McDonald - Epsilon’s Vice President of Loyalty Strategy, from his interview in December 2021.

Tom Peace, from The Loyalty People, shares his thoughts on how these predictions have held up and what’s going to win through 2023.  Of particular interest is the growing customer need for emotional connections with their loyal brands and the move towards subscription based loyalty programmes.


Hosted by Tom Peace


Show Notes:


1) Brad McDonald, Vice President of Loyalty Strategy at Epsilon


2) Epsilon


3) #165: 2022 Loyalty Trends, Gamification and Subscription with Epsilon's Vice President of Loyalty Strategy


4) Tom Peace


5) The Loyalty People