#330: Star Alliance Goes from Strength to Strength
Let's Talk Loyalty
English - January 18, 2023 21:00 - 47 minutes - 43.6 MB - ★★★★★ - 16 ratingsMarketing Business Management loyaltymarketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #329: Dominos Pizza in Indonesia - A Truly Global Voice of Loyalty
Today "Let's Talk Loyalty" is sharing the latest announcement and innovation from the Star Alliance – a co-branded credit card.
This is the first co-branded credit card ever issued by an airline alliance rather than simply an individual airline.
This new Star Alliance credit card offers people in Australia the opportunity to fast-track their status to Gold based on their everyday spend, even if they are not flying.
It’s a radical new strategy and one that is proving to be an incredible success, so please do enjoy learning all about it from Renato Ramos, the Director of Loyalty for the Star Alliance.
Show Notes:
2) Renato Ramos, Director of Loyalty, Star Alliance