Let's Do The Right Thing artwork

Verica Djurdjevic

Let's Do The Right Thing

English - March 08, 2023 11:38 - 27 minutes - 61.9 MB
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Previous Episode: Liz Jones & Darren Rubins
Next Episode: Sylvia Enotiades

To mark IWD, Radio Works hosts a double bill of inspiring individuals.

Verica Djurdjevic is the Chief Revenue Officer at Channel 4, recruited from the planning-led media agency, PHD. Verica took over during the lockdown of winter 20, and has guided the biggest youth-reach medium through the changes in viewing behaviour, whilst at the same time developing new opportunities offered by evolving platforms. Through her experience and skillset she has given the channel a revived purpose and this is a fascinating insight into the mind of a leader navigating one of the most complex media channels with strategy and execution in perfect harmony.


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