Episode 11: Jodi Chase (YouTube Editing/Instagram)

Let's Ask an Expert

English - November 17, 2020 13:00 - 54 minutes - 125 MB
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Previous Episode: Episode 10: Gavia Baker-Whitelaw (Film Criticism and Costume Design)

Next Episode: Episode 12: Ryan Nolan and Tyler Swint (Dungeons and Dragons)

Jodi Chase is an expert in editing for YouTube and Instagram, and is one of the on-screen fixtures for the performance sneaker review channel and website Weartesters. And although most viewers of Weartesters are used to seeing Jodi on camera now, she began working with her husband and Weartesters co-founder Chris "Nightwing2303" Chase primarily behind the scenes. Host Andrew Smith and Jodi Chase sat down to talk about how creators carve out their own niche on a crowded social media site, how Weartesters' videos evolved over the years, what the brand's behind-the-scenes creation process looks like and developing a rock-solid social media strategy for Instagram.
For more amazing content and sneaker reviews, head over to weartesters.com or follow the brand over at @weartesters on Twitter and Instagram.

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