Episode 8: Bryon Schafer (SVP Research -Vevo)

Legends of Media Research

English - March 20, 2022 12:12 - 55 minutes - 25.4 MB - ★★★★ - 5 ratings
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Previous Episode: Episode 07: Julie DeTraglia (EVP/Head of Research, Insights & Analytics at Disney & Hulu)

Next Episode: Episode 09: Colleen Fahey-Rush (CRO - Paramount)

Few leaders in our industry have the breadth of Bryon Schafer who has led research at organizations across the TV value chain: in advertising, broadcasting, distribution, platforms and even investment. Bryon shares fascinating insights about new ad models, the future and the new TV landscape.