Episode 07: Julie DeTraglia (EVP/Head of Research, Insights & Analytics at Disney & Hulu)

Legends of Media Research

English - February 19, 2022 03:12 - 53 minutes - 73.2 MB - ★★★★ - 5 ratings
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Previous Episode: Episode 06: Duane Varan (CEO MediaScience and series host)

Next Episode: Episode 8: Bryon Schafer (SVP Research -Vevo)

A fascinating discussion about ad innovation, the rise of digital, the recent research team integrations at Disney (in the midst of the pandemic, streaming wars, Disney restructure, Nielsen saga and so much more) and the future of television.