022: Lawyers, Do You Want Fries With That - The Cross-Selling Conundrum

Legal Marketing Minutes with Nancy Myrland

English - January 21, 2019 03:58 - 6 minutes - 12.1 MB - ★★★★★ - 5 ratings
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Previous Episode: 021: Lawyers, Don't Do This In Your Social Media Profiles

Next Episode: 023: Lawyers, Is It Okay To Give Away Free Advice?

In today's episode of the Legal Marketing Minutes podcast, Nancy Myrland dives into a critical business development skill that is the lawyer's equivalent of saying "Do you want fries with that?"

The cross-selling conundrum is much simpler than you might think it is, and not figuring it out could mean you lose not only additional matters but your entire client relationship.

Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes