Legal Marketing Minutes with Nancy Myrland
71 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 5 ratingsLegal Marketing Minutes, hosted by Legal Marketing Professional Nancy Myrland, contains short bursts of current marketing, business development, content, social and digital media news and advice for lawyers, legal marketers, and law firms. Nancy's goal is always to help you grow your practice by making the complex simple. Your time is valuable, so let's get started.
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Episodes
067: FALSE: You Need To Understand AI Before You Start Using It
March 11, 2024 19:09 - 8 minutes - 8.48 MBA common theme I am hearing from many is that they think that before they spend so much of their time experimenting with AI, Generative AI, the creation of chatbots, and GPTs, they have to know exactly why they are using it and what specifically it is going to be doing for them. I'm not so sure about that. In fact, I disagree. Let’s discuss. If you are in a place where you can leave a comment, please do so, as I would love to hear from you. If not, feel free to email me at nancy@myr...
066: What Will Artificial Intelligence Do To Hourly Billing In Law Firms?
September 27, 2023 11:02 - 9 minutes - 11.6 MBIn this episode of the Legal Marketing Minutes Podcast, Legal Marketing and Business Development Advisor Nancy Myrland discusses artificial intelligence's impact on the legal profession's traditional billing structure. With the rise of AI and Generative AI technology and its potential to streamline tasks, it is becoming even more important for lawyers to consider alternative billing models such as value-based billing. I will discuss how embracing these changes can lead to stronger client ...
065: Lawyers, You Don't Need Permission From The Mayor Of The Internet
July 26, 2023 19:32 - 8 minutes - 9.78 MBDoes it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You are confident that you know how to talk to your clients and potential clients about what you do. In today's episode of Legal Marketing Minutes, I will discuss that other person inside of you that sometimes tries to tell you that you aren't worthy of getting out there an...
064: Lawyers, This Is Why Defining Your Personal Brand Is So Important
March 31, 2023 00:30 - 9 minutes - 12.2 MBYour personal brand speaks for you 24 hours a day, 7 days a week, even when you are not conversing with others. It leaves a trail back to you so that others can find you even when you aren’t there. They can observe your intelligence, demeanor, and your desire to help when they are ready, not just when you are working with them. In today's episode of Legal Marketing Minutes, I talk about the need to define your personal brand, what to do with your personal brand, and how your brand an...
063: Lawyers, Should You Publicly List Client Names and Testimonials?
September 13, 2022 20:02 - 6 minutes - 8.1 MBThe decision about whether to list clients on your website or other promotional materials, or to ask for testimonials for use in promotional materials, is a very interesting discussion. We discussed this earlier on Ari Kaplan's Virtual Lunch. If you don't know Ari, you should. If you haven't attended the Virtual Lunch, you might find it as interesting as I do. Let's talk about this because we're looking at two different things: listing client names publicly on one's website or other pro...
062: Lawyers: 2 Questions Should Dictate Your Business Development Activity
August 23, 2022 15:13 - 7 minutes - 7.61 MBLawyers, when you are trying to decide whether or not you should spend your time, money, or other valuable resources on a particular business development activity, a project, a new practice area, or an activity or event in the community, I want you to take a look at two factors before you ever spend the first dime or the first minute, because you might be wasting your money and your time. In this episode of Legal Marketing Minutes, Legal Marketing & Business Development Advisor, Nancy Myrl...
061: Is It Time To Stop Attending Conferences In Person?
April 13, 2022 23:02 - 6 minutes - 7.51 MBWe're going through a very interesting time with regards to business development and networking, trying to figure out whether or not we should be doing that online or in person. Should we attend conferences in person, or is virtual attendance enough? In this episode of Legal Marketing Minutes, Legal Marketing & Business Development Advisor, Nancy Myrland, will discuss what has changed in this world the past few years, and what you might need to think about. This episode is sponsored...
060: Lawyers, Is This Why You Aren't Creating Content?
January 25, 2022 20:43 - 7 minutes - 7.01 MBOne of the strongest ways for you as a lawyer to stand out from the competition is to establish yourself as a thought leader in your practice area. You can do this by creating content that speaks to the issues and challenges your clients are facing. Writing, recording, or presenting information that can help your clients and potential clients, or that they might find interesting, is the great equalizer because every professional from every size firm can send the message they know what they...
059: 10 Ways and 10 Places To Use Photos In Marketing
October 28, 2021 15:11 - 9 minutes - 9.19 MBPhotos can draw people into your social media posts, your articles, your blog posts, and all of your content, helping to set the tone or the feeling you want them to have when they consume your words. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, will show you 10 ways you can create and use photos in marketing, and also 10 places to use those photos. This episode is sponsored by LinkedIn Course For Lawyers. For more inform...
058: Do Associates, Partners, and Senior Partners Need To Focus On Networking?
August 31, 2021 17:38 - 9 minutes - 9.7 MBAt every stage of your career, there is a case to be made that you need to pay attention to traditional and social networking. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, discusses the difference between the need for associates, partners, and senior partners when it comes to networking. Additional episodes of Legal Marketing Minutes can be found at https://www.myrlandmarketing.com/legalmarketingminutes
057: What The Legal Profession Can Learn From Sly Stone
August 19, 2021 00:26 - 5 minutes - 5.83 MBIn the legal profession, we tend to sit back and wait to innovate or do something we think we should be doing until we see another firm or another lawyer do it. We want to know that it looks okay. In this episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor Nancy Myrland discusses how we can take inspiration from the famous musician Sly Stone when it comes to innovation. Let's discuss. Additional episodes of Legal Marketing Minutes can be found at ...
056: The Difference Between Branding and Positioning, and Do You Need Both?
August 05, 2021 18:40 - 8 minutes - 9.86 MBYou often hear about the need to establish your personal brand, or that you need to create a brand for your firm. You might also hear about the need to position yourself in the marketplace. In today's episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland, discusses the difference between branding and positioning. She will also let you know if you need to worry about both. Additional episodes of Legal Marketing Minutes can be found at htt...
Law Firm Management: The 4 Groups You Need On Your Pandemic Transition Team
July 28, 2021 04:49 - 8 minutes - 9.08 MBBecause of the pandemic-related events of the past few years, everything has changed, but nothing has changed. When planning for the future, it has always been critical to put many factors in a blender and mix them together to find the richest combination of skill, dreams, people, passion, plans, and potential. In today's episode, Legal Marketing and Business Development Advisor, Nancy Myrland, of Myrland Marketing & Social Media, will outline the four groups of people critical to planni...
055: Law Firm Management: The 4 Groups You Need On Your Pandemic Transition Team
July 28, 2021 04:49 - 8 minutes - 9.08 MBBecause of the pandemic-related events of the past few years, everything has changed, but nothing has changed. When planning for the future, it has always been critical to put many factors in a blender and mix them together to find the richest combination of skill, dreams, people, passion, plans, and potential. In today's episode, Legal Marketing and Business Development Advisor, Nancy Myrland, of Myrland Marketing & Social Media, will outline the four groups of people critical to planning...
054: Lawyers, You Might Be Surprised How Clients Choose You
July 14, 2021 20:32 - 8 minutes - 9.74 MBWhen we analyze why clients and potential clients make a decision to hire you or someone else, it's easy to assume they're being logical in their decision-making process, so you operate accordingly. You give them information that appeals to that logical side of their brain. Let's discuss that because there's another side to this discussion you need to be aware of. Additional episodes of Legal Marketing Minutes can be found at: https://www.myrlandmarketing.com/legalmarketingminutes
053: LinkedIn Changes That Will Help You Stand Out
June 16, 2021 16:25 - 5 minutes - 7.36 MBThere have been several new features added to LinkedIn that can help differentiate you from others who are either not using them or don't know about them. In this episode of Legal Marketing Minutes, Legal Marketing and Business Development Advisor, Nancy Myrland will bring you up-to-date on these changes and which ones you should consider using. Additional episodes of Legal Marketing Minutes can be found at: https://www.myrlandmarketing.com/legalmarketingminutes
052: Lawyers, How Do You Answer This Uncomfortable Client Question?
June 01, 2021 15:44 - 5 minutes - 9.49 MB"Why should I choose you over someone else?" If you haven't already, one of these days, you might find yourself in the position, of having someone whose business you're trying to earn look at you and ask you this question. In this episode of the Legal Marketing Minutes Podcast with Nancy Myrland, I discuss this situation and offer a script you can use every time to answer this question.
052: Lawyers, How Do You Answer This Uncomfortable Client Question
June 01, 2021 15:44"Why should I choose you over someone else?" If you haven't already, one of these days, you might find yourself in the position, of having someone whose business you're trying to earn look at you and ask you this question. In this episode of the Legal Marketing Minutes Podcast with Nancy Myrland, I discuss this situation and offer a script you can use every time to answer this question.
051: Lawyers, Here Is A Webinar and Virtual Event Checklist For You
March 02, 2021 00:05 - 5 minutes - 5.93 MBWebinars and other virtual events can be great marketing and business development tools, but there are a few critical steps you need to take FIRST in order to have the most successful event possible. In this episode of the Legal Marketing Minutes podcast, Legal Marketing Advisor Nancy Myrland discusses a simple, methodical process for you to follow before you host your webinar and maybe even before you go to the firm to seek approval. I've prepared a checklist for you called "Successfu...
050: How Soon Should You Contact A Potential Client?
February 08, 2021 21:14 - 8 minutes - 9.12 MBThere are a time and a place for follow-up with potential clients. In today's episode of Legal Marketing Minutes, I talk about how to NOT become a professional stalker. Join me for a few minutes while I share an example of moving in way too soon and what the implications are when you move too fast. Additional episodes of the Legal Marketing Minutes podcast can be found: https://www.myrlandmarketing.com/legalmarketingminutes
049: Tempted By Clubhouse and Other Bright, Shiny Social Media?
February 01, 2021 22:09 - 5 minutes - 6.33 MBClubhouse is the next social media darling. It is social audio that promises to connect you with people and conversations at a much deeper level than you might find elsewhere. If you are wondering whether you should follow this bright, very shiny new social media platform, join me for 5 minutes while I give you my opinion and guidance. Additional episodes of the Legal Marketing Minutes podcast with Nancy Myrland can be found on my website at: https://www.myrlandmarketing.com/legalmarke...
048: Lawyers, This Is How To Speak In Front of More People
October 20, 2020 18:09 - 6 minutes - 8 MBThe people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of the foundation of your marketing and business development plans. Speaking and presenting to your target audiences is important. It helps you gain exposure to those people, and it helps them get to know you even better. It also helps you build credibility with those audiences because they get...
[EP. 48] Lawyers, This Is How To Speak In Front of More People
October 20, 2020 18:09 - 6 minutes - 8 MBThe people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of the foundation of your marketing and business development plans. Speaking and presenting to your target audiences is important. It helps you gain exposure to those people, and it helps them get to know you even better. It also helps you build credibility with those audiences because they get...
047: Lawyers, Should You Automate LinkedIn Activity?
October 06, 2020 15:46 - 7 minutes - 8.44 MBI know it’s tempting to purchase one of those tools that automates your LinkedIn activity to find and connect with those you know are important to your practice. In today’s episode of Legal Marketing Minutes, I’ll help you understand the nuances of those tools and how they match with relationship-building. Let’s discuss. Remaining episodes of the Legal Marketing Minutes podcast can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes [OPENING SOON] The ...
046: Lawyers, In Addition To Being Smart, You Need These 4 Characteristics
August 04, 2020 17:13 - 7 minutes - 7.94 MBLawyers are very smart people. I know this because I've worked with lawyers since 1997, first in-house as a director of marketing and then out of my own since 2002. Sometimes being smart is just not enough. Let's discuss. Remaining episodes of the Legal Marketing Minutes podcast with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes
045: Are Lawyers Creating Coronavirus Content The Wrong Way?
April 15, 2020 00:05 - 8 minutes - 14.9 MBThere has been an amazing increase in the amount and type of Coronavirus content being created by lawyers and law firms. There has also been an increase in the number of people who will freely tell the world you are doing it wrong. Let’s discuss. Remaining episodes of the Legal Marketing Minutes podcast with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes
044: Should Lawyers Be Selling Services During This Coronavirus (COVID-19) Crisis?
April 03, 2020 14:59 - 9 minutes - 16.3 MBI’ve been asked by several people whether now is the appropriate time to sell your services or even to cross-sell the other services in your firm. Some lawyers I have talked to have said that they think now would be a good time to make sure all of their clients understand everything that they can do, and let them know all of the ways they can help with matters related to Coronavirus (COVID-19). Let’s discuss. Remaining episodes of Legal Marketing Minutes with Nancy Myrland can be found...
043: How Should Lawyers Use Social Media During This Coronavirus COVID19 Crisis?
March 30, 2020 23:25 - 7 minutes - 12.3 MBThis is a trying time. Many are wondering if and what they should be posting on social media. In this episode of Legal Marketing Minutes with Nancy Myrland, I give suggestions for how lawyers and staff should be using social media during this Coronavirus (COVID-19) crisis. Remaining episodes of Legal Marketing Minutes with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminutes
042: What Should You Do When Someone In Your Firm Tests Positive For The Coronavirus (COVID-19)?
March 27, 2020 17:33 - 7 minutes - 12.6 MBSomeone in your firm, or someone who has visited your firm, has tested positive for the Coronavirus, COVID-19. Even if you don’t have anyone infected yet, you might. It is also quite possible you have people who are positive but don’t know it yet. When this virus visits your firm, you will need to communicate swiftly in order to minimize disruption and help everyone feel safe. In this episode of Legal Marketing Minutes with Nancy Myrland, I will help you understand how to communicate w...
041: How Will The Coronavirus COVID-19 Impact Your Law Firm?
March 22, 2020 23:25 - 9 minutes - 15.4 MBAs the Coronavirus, COVID-19, begins to impact law firms and the legal profession, you might be wondering what to do next. In this episode of Legal Marketing Minutes with Nancy Myrland, I help you think through the two choices you have right now, then I provide a process you can follow to think through how this crisis will impact your law firm. Remaining episodes of Legal Marketing Minutes with Nancy Myrland can be found on my website: https://www.myrlandmarketing.com/legalmarketingminu...
040: Are Digital Natives Better At Social Media?
December 18, 2019 19:29 - 8 minutes - 14 MBIs it true that digital natives, meaning those who were born with devices in their hands, are better equipped to use social media than digital adopters? In this episode of Legal Marketing Minutes with Nancy Myrland, I discuss the stereotype that digital natives are naturally better at using social media because they grew up with devices in their hands, and digital adopters have a difficult time because they had to learn it later. Remaining episodes of Legal Marketing Minutes with Nancy M...
040: Are Younger People Naturally Better At Social Media?
December 18, 2019 19:29 - 8 minutes - 14 MBIs it true that digital natives, meaning those who were born with devices in their hands, are better equipped to use social media than digital adopters? In this episode of Legal Marketing Minutes with Nancy Myrland, I discuss the stereotype that digital natives are naturally better at using social media because they grew up with devices in their hands, and digital adopters have a difficult time because they had to learn it later. Remaining episodes of Legal Marketing Minutes with Nancy M...
039: The 3 Main Reasons For Using LinkedIn
November 13, 2019 18:34 - 7 minutes - 13.2 MBLet's talk about LinkedIn. What should you do when someone sends you an invitation to connect on LinkedIn? You meet someone at an event or online and want to take that relationship to the next level. Do you connect and hope they begin to notice you? In this episode of Legal Marketing Minutes, I discuss the critical next steps you must take if you are going to use LinkedIn as an effective marketing and business development tool. If you don’t do these, you are wasting your time. Remaining...
038: Lawyers, What Kind Of Content Should You Create?
October 24, 2019 00:25 - 6 minutes - 11.4 MBWelcome to Legal Marketing Minutes with Nancy Myrland. You know you should be publishing content about your practice area. It is one of the best ways to demonstrate what you know, but you are drawing a blank, or maybe you think it's all been written already, or you might even think you aren't worthy of creating content. In this episode of Legal Marketing Minutes, I discuss quick and easy ways for you to get out of a content rut so you can get unstuck and start creating content again in n...
037: Lawyers, Does It Matter What Other Law Firms Do?
October 11, 2019 19:42 - 8 minutes - 13.7 MBIn this episode of Legal Marketing Minutes, Legal Marketing Advisor Nancy Myrland talks about one question you should stop asking and three questions you need to start asking if you want to grow your practice. Remaining episodes of Legal Marketing Minutes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes
036: 6 Keys To A Successful Law Practice
September 16, 2019 18:41 - 9 minutes - 16 MBIn this episode of Legal Marketing Minutes, Legal Marketing Advisor Nancy Myrland talks about one of the ways to tell if your law practice is going to be successful, then offers 6 keys to building a successful law practice. Remaining episodes of Legal Marketing Minutes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes
035: Lawyers, This Approach Can Backfire On You
August 12, 2019 16:11 - 5 minutes - 9.6 MBIn this episode of Legal Marketing Minutes, Legal Marketing Advisor Nancy Myrland talks about a marketing trend she is seeing lately that might backfire on you. She shares her words of advice and caution for you and suggests an even better approach. Remaining episodes of Legal Marketing Minutes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes
034: It's Not The Best Content That Wins
July 08, 2019 21:34 - 6 minutes - 13.9 MBIn this episode of Legal Marketing Minutes, Nancy Myrland shares important quotes from Andy Crestodina and Garrett Moon that speak to what it really takes for our content to win. You might be surprised to know that it isn’t the best content. Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes
033: Lawyers, Here's Mine. It's Not Too Late To Choose Yours
July 02, 2019 16:58 - 5 minutes - 6.4 MBIn this episode of Legal Marketing Minutes, I discuss words I am using to guide me through this year. Even though we are well into the year, it's definitely not too late to choose yours. Take 5 minutes to listen, then let me know what you have chosen. Don’t worry, there are no wrong answers! Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes
032: Lawyers, Focus Less On You and More On Them
July 02, 2019 16:30 - 6 minutes - 8 MBIn this episode of Legal Marketing Minutes, I talk about a comment I recently heard that made me pause and think about what we really need to focus on when serving our clients. It is a good lesson for all of us, so I thought you might benefit from it, too. Let me know what you think! More episodes can be found at https://www.myrlandmarketing.com/legalmarketingminutes
031: What To Do With Social Media During A Crisis with Gina Rubel at #LMA19
April 09, 2019 22:11 - 5 minutes - 979 KBOn this episode of Legal Marketing Minutes, Nancy Myrland talks to Gina Rubel of Furia Rubel Communications about what to do and what not to do on social media when your firm is in the middle of a crisis or any challenging situation. You can listen to all of these conference and session recaps and interviews here on my blog: http://bit.ly/LMA19FlashBriefingsbyNancy I am also curating everyone's content from the conference on The Myrland Marketing Minute Blog right here: http://bit.ly/LMA...
030: Head’s Up About My #LMA19 Conference Interviews and Briefings
April 05, 2019 02:37 - 2 minutes - 3.18 MBI'm beginning my reports from the Legal Marketing Association annual conference, or #LMA19. I will be posting regularly throughout the coming days, so let me know if there is a particular subject you'd like me to cover. You can listen to all of these conference and session recaps and interviews here on my blog: http://bit.ly/LMA19FlashBriefingsbyNancy I am also curating everyone's content from the conference on The Myrland Marketing Minute Blog right here: http://bit.ly/LMA19byNancy ...
029: Are You A Perfectionist? This Will Help You Get Out Of Your Own Way
March 14, 2019 19:51 - 9 minutes - 14.2 MBIn this episode of Legal Marketing Minutes, Nancy Myrland discusses perfectionism and how it might be holding you back from getting your work out into the world. Using herself as an example for you to learn by, Nancy provides one simple, non-intimidating way to marry perfectionism with the advice so many give, which is to fail often and fail fast in order to make progress. Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes
028: I Need Your Help and Feedback About This Recording
March 08, 2019 17:17 - 6 minutes - 8.38 MBIn this episode of Legal Marketing Minutes, I am asking for your help and feedback on a few ideas about these recordings. Your help will be greatly appreciated...thanks! Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes
027: Lawyers, When Using Social Media, Protect Client Confidentiality and Relationships
March 04, 2019 18:59 - 5 minutes - 4.68 MBIn this episode of Legal Marketing Minutes, Nancy Myrland addresses a common concern she hears from lawyers and legal marketers, which is their concern about not violating client confidentiality when using social media. Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes
026: Tempted To Lash Out At Someone On Social Media? I Have 3 Suggestions For You
February 14, 2019 19:01 - 8 minutes - 18.5 MBIn this episode of Legal Marketing Minutes, Nancy Myrland discusses recent examples of inappropriate, inflammatory, and disrespectful behavior on social media and offers 3 suggestions for how to deal with this situation. Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes
025: Lawyers, Get Noticed By Making Your Brain Tangible
February 04, 2019 20:21 - 6 minutes - 11.5 MBIn today's episode of the Legal Marketing Minutes podcast, Nancy Myrland discusses how you can set yourself apart by making your intelligence easier for clients to find and consume. Remaining episodes can also be found on Nancy's website: https://www.myrlandmarketing.com/legalmarketingminutes
024: Lawyers, Try This Pricing Technique To Increase Your Business
January 29, 2019 15:59 - 8 minutes - 14.8 MBIn today's episode of the Legal Marketing Minutes podcast, Nancy Myrland discusses a packaging technique to increase business. If you haven’t tried this pricing scenario, you might want to consider it as it is not only easy to implement, but it is also a wonderful incentive for your clients and prospects to do more business with you. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
023: Lawyers, Is It Okay To Give Away Free Advice?
January 21, 2019 04:04 - 4 minutes - 9 MBIn today's episode of the Legal Marketing Minutes podcast, Nancy Myrland discusses the common concern lawyers have that giving away free advice when you publish content will hurt your chances of being hired because you've already educated your client or prospect about what needs to be done. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes
022: Lawyers, Do You Want Fries With That - The Cross-Selling Conundrum
January 21, 2019 03:58 - 6 minutes - 12.1 MBIn today's episode of the Legal Marketing Minutes podcast, Nancy Myrland dives into a critical business development skill that is the lawyer's equivalent of saying "Do you want fries with that?" The cross-selling conundrum is much simpler than you might think it is, and not figuring it out could mean you lose not only additional matters but your entire client relationship. Remaining episodes can also be found on her website: https://www.myrlandmarketing.com/legalmarketingminutes