Digital Advertising - Benefits and Costs

Drexel University School of Economics presents the third lecture of this year’s series of academic presentations by distinguished economics scholars.
Dr. Preston McAfee, Director, Google Strategic Technologies, will discuss “Digital Advertising: Benefits and Costs”. This talk summarizes recent experimental results on the effectiveness of internet display advertising (graphic images on web pages). Three issues are considered: does the length of display time matter? Is it more effective to switch ads during a page view? What is the user cost of obnoxious or annoying ads?
For more information about Dr. Preston McAfee’s research at Google: http://research.google.com/pubs/PrestonMcAfee.html
For Dr. Preston McAfee’s biography: http://en.wikipedia.org/wiki/Preston_mcafee
For more information about Drexel University School of Economics: https://www.lebow.drexel.edu/academics/disciplines/economics