He holds a world record and inspires audiences from Sri Lanka to the Minnesota Vikings. He competed in fifty Ironman races, in fifty states, in fifty days. And he brought his five kids along for the whole journey (in the car, not the bike). He is James Lawrence: entrepreneur, speaker, endurance athlete, and coach. Before he competed in dozens of endurance races, James hated running. With a couch-to-marathon training program, he dragged himself to his physical and mental limit and then exceeded it. Jon and James discuss this story and how he now helps others push past their limits through his Iron Cowboy brand and coaching program.

 

 

Want to learn more about James Lawrence and how to change your mindset? Watch his FREE content in the Knowledgelink Network! Coming soon. Not a part of the Network yet? Sign up here! Check out the Iron Cowboy website here.  Want James to coach you? Find his athletic coaching program here and his mental training program here. Follow James on Instagram for the latest updates on the Iron Cowboy.