E96 | Turning Financial Mystery into Mastery with Geneve Huxley

Do your numbers sometimes feel like a mystery to you? 

It is critical as a business owner that we know our numbers so we can make the best decisions, but unless numbers are a natural strength or we have a financial background, our numbers can often feel a bit overwhelming to understand. 

In episode 96 of the Lean Out Your Business Podcast, we discuss how to turn financial mystery into mastery with our special guest and financial expert, Geneve Huxley.

Geneve is a CPA with over 20 years of experience. She's a whiz at decoding and unraveling complicated financial mysteries and her superpower is helping clients gain clarity in their business financials so they can improve their bottom line.

She understands the stories behind the numbers and has saved her clients the cost of a full-time CPA on staff without sacrificing the financial guidance they need to successfully run their business, figure out (and increase!) their profit margin, forecast and budget, and interpret their financial reports.

In this episode, we explore:

(1:53) The biggest mistakes with financials that business owners make

(4:52) How finances are different for a product-based vs. a service-based business

(8:13) The importance of having a bookkeeper

(10:20) The different types of financial experts and who you need when

(15:30) Why you should be leveraging value-based pricing 

(17:55) Determining the right time to hire your next employee

(20:47) Knowing when to bring on a Fractional CFO 

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