E94 | Holiday Promo Strategies for Service Based Businesses

Are you planning to do any holiday promos for your business?

I find that many coaching, consulting, and service-based business either skip holiday promos entirely, thinking that they are only for product-based businesses, or they immediately default to discounting their programs and services.

The holiday buying season presents a great opportunity to bring in additional revenue in your business so I highly encourage my clients to offer a promotion.

But I also encourage them to think of ways to offer BONUSES instead of discounts.

While having sales and offering discounts is common for product-based businesses (and something I do every year for my jewelry brand Criscara), they can actually be damaging for a service-based business.

In episode 94 of the Lean Out Your Business Podcast, I share why you want to avoid discounting and some highly effective strategies you can leverage instead that do not include discounting (plus the one exception to this advice).

I also dive into how to prepare your offer suite for 2023 and how to leverage the holiday buying season when retiring or reimagining any of your offers.

Show topics included:

(00:58) Getting clear on your 2023 offer suite

(08:30) Holiday promotion strategies

(09:21) Why discounting is not a sustainable strategy for service-based businesses

(12:32) Types of irresistible bonuses to offer instead of discounting

(22:18) When you should start your holiday promotions

Work with Crista:

Want to learn more about working with Crista and the Lean Out Method team to simplify and scale your business? Explore our limited series podcast Do Less, Scale Faster and learn more about our services and hear from our clients what it's like to work with us. https://www.leanoutmethod.com/scalingpodcast

Want to join Crista and a group of high-achieving entrepreneurs IN PERSON to take yourself and your business to the next level this year? Join us for our luxury VIP retreat and mastermind experience. https://www.leanoutmethod.com/retreat

Ready to eliminate complexity from your business and scale to multiple-7+ figures in simple and sustainable ways? Apply to join us inside the Simplify to Scale Business Accelerator, a transformation group-mentorship experience for successful entrepreneurs ready to transform their business into a self-run company that's no longer dependent on them to scale. https://www.leanoutmethod.com/scale

Love this podcast? Then you'll want to join the Simplify and Scale Society, Crista's private FB community where she hosts a live training + Q&A every week. https://www.facebook.com/groups/leanoutcircle