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Successful Lead Conversion from a Buyer’s Perspective
LeadsCon Digital: Lead Generation Insights for Today and Tomorrow
English - July 30, 2020 17:00 - 19 minutes - 9.89 MBMarketing Business lead generation sales lead lead gen lead buying lead selling marketing performance marketing marketing conference leadscon leads online Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Let People Do People, Let Computers Do Division
Next Episode: Connecting to Customers through Messaging Lead Gen
Lead buyers are tasked with finding the right prospects, responding quickly to those leads, providing information that’s helpful and relevant through a variety of channels. What are the issues that stop a lead from converting? And with purchased leads, what are the types of scenarios that cause a lead provider to get dropped, even when it’s not their 'fault'? Join us as Jason Cutter of Cutter Consulting Group shares his insights from a buyer’s perspective on how to successfully navigate these steps and see a lead through to conversion.