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Let People Do People, Let Computers Do Division
LeadsCon Digital: Lead Generation Insights for Today and Tomorrow
English - July 24, 2020 14:00 - 24 minutes - 17 MBMarketing Business lead generation sales lead lead gen lead buying lead selling marketing performance marketing marketing conference leadscon leads online Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Lead Gen for Cord Cutters: Getting Granular with Today’s Audience
Next Episode: Successful Lead Conversion from a Buyer’s Perspective
With so many advances, and so much reliance on technology in these changing times, what role should humans play, and when should you rely on machine learning? Each has their strengths and weaknesses, and knowing when to use a personal, human touch and when to automate your process can vastly improve your marketing and customer engagement. Join us as Seth van der Swaagh and Don Batsford of Google share their insights on striking a balance to optimize your efforts.