The Value and Future of Sales Education with Robert M. Peterson

Leads To Growth

English - June 22, 2021 17:00 - 51 minutes - 35.6 MB - ★★★★★ - 56 ratings
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Previous Episode: Rejecting the Status Quo with Megan Bowen

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In this episode of Leads To Growth, we discuss the current state and future of sales education with Robert M. Peterson, The Distinguished Professor of Sales for Northern Illinois University.

Dr. Peterson teaches and leads sales education at one of the few universities in the country where revenue generation can be a key focal point for students. NIU has one of the oldest sales centers in the country. Rob is also the editor of the scholarly publication, Journal of Selling. He teaches B2B Sales, Digital Selling Strategies, Negotiation, and Sales Enablement to students attending the 2nd oldest sales program in the country.

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