Maximize Sales through Powerful Social Influence || Ted Rubin and John Andrews

Leads To Growth

English - May 03, 2022 16:00 - 54 minutes - 37.8 MB - ★★★★★ - 56 ratings
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Previous Episode: Why your personal brand is absolutely your most powerful and biggest B2B asset

Next Episode: Dale Backus, Founder of ohsnap Swears He's Not a Sales Guy!

In this episode of Leads To Growth, Chris chats with 2 leading authorities in social marketing and the authors of Retail Relevancy, 'How Brands and Retailers will Connect with Shoppers in a Post-Physical Retail World', Ted Rubin and John Andrews.

We discuss how today's buyers' habits are evolving and the brands that are evolving with them are the ones developing relationships and removing friction from their transactions. This trend is just as important to B2B Sales as it is to retail brand marketing.

Brands that empower their employees to build their own brands through social media create ambassadors and extend their reach and ability to build relationships with their customers. Each day customers and employees leave brands and employers who take them for granted and still people question the ROI of culture.

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