THREE E’S OF CREDIBILITY WHEN SELECTING THE STORIES YOU TELL




“I am confident you have heard someone deliver a story, anecdote or joke you had heard previously. I am also confident you have heard the same story told better, delivered more passionately, conveyed with exquisite comedic timing or emotional dramatic effect. Those aspects are hard to compete with when so many people have told the same story. When you have the 3 E’s your story will not have to compete in these areas. When you have the 3 E’s no one questions your credibility. When you have the 3 E’s you will be well on you way to tell better stories better.”




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