The Big Idea: Introducing the Essentials Leadership Curve. Now there’s a perfect solution for Startups & Small Businesses to make business improvement - business as usual.

The Leadership Curve is the heartbeat of the Waymaker platform. By asking and answering the 7 Questions - businesses big or small can get an objective view of the health of their organisation and begin to make real, measurable changes to grow their business.

What is the Waymaker Leadership Curve?

The Waymaker Leadership Curve is a way of making sense of everything going on inside your organization. In making sense of it, you can begin to build clarity around what you're doing - while you're doing it.

Your business is a bunch of complex systems and processes working together at the same time. Each system is never working in isolation. How well, for example, does vision align with the market you're talking to? And then, how well does that align with the strategic position and growth you're actually making? And how well do those things align with the business model that's creating the value proposition for the customer? How do the customer’s journey and customer’s experience align with the experience of the employees in your organisation so you can attract and grow the right talent?

All these things are continually interacting in real-time, every minute of every day inside your business.

Waymaker takes all these aspects of your business and helps you identify and observe how these things are impacting your overall objectives.

The final area the Leadership Curve helps your business is Execution. How can we turn ideas and initiatives into goals that shift the needle on your business?

For some however, the sheer volume of data points available to business owners and employees through the Leadership Curve can be overwhelming. If you’re just starting out, a simplified curve might just be the best option for you.

So we’ve introduced the Essentials Leadership Curve.

How is the Essentials Leadership Curve different?

For a startup or a Small Business, you may not care or have the headspace to process hundreds of datapoint within your business. Well not yet! For now, what if there was a way to just view and measure the most important elements - those things which will make the BIGGEST impact on the growth of your business?

So rather than two to three hundred data points, we’ve isolated the 27 most important data points that matter at this stage of your business development. These will help you plan the most valuable course of action to shift the needle on your business.

The Essentials diagnostic takes just 3-7 minutes to complete.
 

Can existing Waymaker users take advantage of the Essentials Curve?

Yes. Simply select Diagnostics from the menu inside Waymaker and click on the Essentials tab! You’ll see all your past data mapped on the Essentials curve. Consider it an executive summary of the Leadership Curve. Get these right and you’re well on your way to achieving alignment in your business.

The Essentials Leadership Curve is the 80/20 Rule in action!

80% of your results are going to come from 20% of your input. In other words - focus on 20%, and much of the rest of your business will be right. The Essentials Leadership Curve is going to help leaders of startups and small businesses keep things simple.

 

Essentials Leadership Curve is our entry-level offering on the Waymaker Platform. We have introduced a new license type which you can view on our pricing page.