Conversation with Milan Milojević

Milan Milojevic is a founding partner of MSA IP. He also collaborates with Clarivate in delivering specific product innovation to the IP market. He has over 20 years’ experience in the field of protection and enforcement of intellectual property rights in the region of Southeast Europe and EU, during which time he has managed cases for some of the world's leading companies. He has substantial experience with prosecution matters and oppositions before national Trademarks Offices and before EUIPO, but he is particularly demanded in the area of building TM portfolio management and brand management strategy and in analysis and optimization of IP processes applied by brand owners.

As a representative of some of the world’s leading pharmaceutical companies, Milan has also become involved in regulatory affairs in the region and has gained in-depth knowledge in that field.

Milan is an active member of INTA. In 2015, he was elected Vice Chair of the Enforcement Committee to become the Chair of that Committee in 2017. Previously, he sat on the Anti-Counterfeiting Committee as Chair of the Subcommittee for Eastern Europe and Central Asia. In that role, he lobbied extensively for the implementation of anti-counterfeiting rules into national laws of the countries in Southeast Europe and organized number of events on the subject of building stronger anti-counterfeiting legal framework in the region. He is a regular speaker at INTA organized events and has written many articles on the subject of trademark enforcement and anti-counterfeiting. Milan is also a member of other professional organizations, including PTMG and MARQUES.