Lead Generation World
43 episodes - English - Latest episode: 7 months ago -On this podcast, we talk all things Lead Generation. Meet the movers and shakers in the industry and learn best practices that will help you be more successful with your lead generation or lead buying efforts.
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
How to Generate Quality Legal Calls at Scale
September 21, 2023 18:00 - 45 minutes - 31.5 MBLegal lead generation is a broad industry that can be divided into two main categories. The first is intent-driven – in this category, the leads are in the market for a specialized attorney for services such as auto accident, personal injury or even social security disability. The second category falls into discovery, where the lead is educated with an ongoing legal action that they might qualify for. Most of the tort markets – Camp Lejeune, Zantac, Tylenol, etc. – fall into this category. ...
Bridging the Gap: Streamlining SMS to Sales Conversion for Optimal Performance
September 21, 2023 18:00 - 37 minutes - 25.6 MBIn this session, we delve into the intricate process of transitioning from SMS marketing to closing sales, emphasizing the necessity for a buffer between the two stages. Discover the unseen aspects of marketing operations that fuel your sales results, and understand why a robust conduit is essential to ensure an effective and smooth transition. Key takeaways include a comprehensive understanding of the process that converts SMS messages into successful sales, and insights into why it's not ...
The Rise of Pay Per Call
September 20, 2023 14:00 - 37 minutes - 25.6 MBThis enlightening keynote session will explore the undeniable rise of inbound calls as the future of the lead generation industry. As outbound calling faces mounting pressure and shrinking effectiveness, inbound calls are emerging as a powerful force. In this presentation, we will unveil groundbreaking pay per call data and statistics that have never been seen before, shedding light on the true potential and growth of inbound calls. Get ready to gain valuable insights and a roadmap for where...
Mastering Pay-Per-Call Campaigns: Unlocking Success, Scaling Strategies & Testing Techniques
September 20, 2023 14:00 - 31 minutes - 21.7 MBJoin us for an enlightening panel discussion with industry experts, as we delve into their proven strategies for achieving success in pay-per-call. Uncover expert testing methodologies and gain valuable insights on when and how to scale your operations to achieve massive volumes. Get ready to discover the keys to unlocking the full potential of pay-per-call marketing! Speakers Adam Sthay(Speaker)DIGITAL MEDIA SOLUTIONS, SVP PAY PER CALL Josh Grant(Speaker)PROSPECTSDM, DIRECTOR
Mastering Offshore Partnerships: A comprehensive discussion that will drive success!
September 20, 2023 14:00 - 46 minutes - 32.1 MBThis incisive session on navigating the offshore pay-per-call and contact center Landscape provides an invaluable roadmap for managing offshore operations, touching upon key areas such as transnational payments, contact center script compliance, and the art of vetting offshore centers. With a particular focus on real-world case studies, attendees will gain pragmatic insights into the good, bad, and ugly of offshore operations while acquiring strategies to mitigate fraud and improve overall p...
LGW Podcast w/ Tom Shapiro, CEO of Stratabeat, Inc
January 12, 2022 16:00 - 54 minutes - 37.5 MBWe are going to get down to the nitty gritty what the Lead Generation World speaker, author of "Rethink Your Marketing", and CEO of Stratebeat is up to in 2022. Listen in! I think it will interest you!!
LGW Podcast with Casey Cook, Founder of CloudControlMedia
November 05, 2021 19:00 - 1 hour - 49.1 MBJoining us on this episode will be the Founder and CEO of CloudControlMedia, Casey Cook. Casey has a long history in the performance marketing and lead generation industry and we will dive into that history and also how CloudControlMedia is helping companies be more successful with their media buying
LGW Podast with Wade Schlosser CEO of Solvable
July 14, 2021 18:00 - 1 hour - 41.7 MBOn this episode we are joined with Wade Schlosser the CEO and Founder of Solvable. We di into his 20 year history in the affiliate marketing industry and how he has taken what he has learned and applied to creating Solvable.
EP 50 Steve Bederman, President at NobelBiz
April 20, 2021 20:00 - 56 minutes - 38.9 MBOn this podcast we will invite Steve Bederman to join in and share his experience in the contact SaaS industry, how he thinks it will continue to evolve, and how companies can be successful with their inbound and outbound contact strategies.
LGW Live Podcast with Ben Cockburn of CAKE
March 09, 2021 18:00 - 1 hour - 50.5 MBBen is the Technical Director at CAKE and leads the charge on all major integrations and client onboards. In this episode, we will dive into lead distribution best practices and the state of the lead generation industry in the UK
LGW Live UK with CJ Affiliate Karol Kelner and Alex Higson
February 24, 2021 16:00 - 1 hour - 41.6 MBOn this episode we welcome Alexander Higson and Karol Kelner from CJ Affiliate to discuss current trends within the lead generation industry and much more.
LGW Live Podcast with Tim Ash
February 08, 2021 19:00 - 56 minutes - 38.9 MBTim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.
Ep 50: Daniel Cooper, Lolly.co
February 03, 2021 16:00 - 49 minutes - 34.1 MBOn this podcast, we are going to discuss how companies should be getting technical with their lead generation efforts. Plus, we will hear how Lolly is making waves in the lead generation industry.
Ep 49: Nigel Browell, LeadTech
January 20, 2021 17:00 - 50 minutes - 34.5 MBIn this episode, we are joined with Nigel Borwell to discuss all things lead generation in the Uk, how LeadTech was started 20 years ago, what he has seen change over that time, and where he would like to see things continue to evolve.
Ep 48: Michael McGuire, NobelBiz
January 06, 2021 19:00 - 47 minutes - 32.4 MBIs call services in your blood? Well, it's flowing through Michael McGuire's veins. From the age of 16, he has been working within call centers and he has some excellent best practices to share on this week's podcast.
Ep 47: Alain Desmier, Contact State
December 01, 2020 16:00 - 1 hour - 44.3 MBCompliance, transparency, and best practices are topics of discussion with the Founder of Contact State. In this episode, we welcome back Alain Desmier to talk about all things lead generation industry in the UK.
LGW Podcast: Ethan Ewing, ProPair
November 30, 2020 17:00 - 50 minutes - 35 MBOn this podcast we are joined with Ethan Ewing of ProPair. We discuss how mortgage companies are successfully improving their conversation rates by optimizing who they distribute their leads too. We also catch up on what he has seen change through the pandemic and how companies are weathering the storm.
LGW Podcast: DJ Swanepoel
November 19, 2020 17:00 - 49 minutes - 34 MBIn this episode, we are joined with DJ Swanepoel, the CEO and Founder of AimTell. We discuss all things "web push", entrepreneurship, and the future of notifications.
LGW Podcast: Simon Delaney, CEO Databowl
November 03, 2020 17:00 - 1 hour - 42.5 MBListen as we speak with Simon Delaney, CEO at Databowl, about all things lead generation in the UK. Hear how they are helping brands and lead generators to become more successful with generating and managing leads.
LGW Podcast Ep 43: Alex Baydin, Performline
October 06, 2020 18:00 - 54 minutes - 37.6 MBIn this episode, we are joined with Alex Baydin, the CEO and Founder of PerformLine. We talk RegTec, compliance, the evolution of PerformLine, and the new services they are launching around document reviews.
LGW Podcast: Jessie Beaudoin, CallAction.co
September 28, 2020 14:00 - 1 hour - 52.4 MBIn this episode, we talk with Jessie Beaudoin, the CEO and Founder of CallAction.co. Jessie shares some great stories of entrepreneurship, as well as a number of best practices around texting and lead, follow up. 07:55 Young Jessie deals with entrepreneurship and the ATF 24:00 Why was is CallAction.co created 34:00 Moving the landing page to text and mobile 37:15 Facebook advertising and text 47:10 Defining the lead generation funnel
LGW Podcast 41: Karol Kelner and Alexander Higson from CJ Affiliate
September 22, 2020 19:00 - 1 hour - 47.4 MBIn this episode, we are joined with Karol and Alexander from CJ Affiliate. We discuss all things lead generation in the UK. Listen in to hear what they see across the CJ network on what campaigns are working, what trends they see, and so much more. To contact information: Karol Kelner: [email protected] Alexander Higson: [email protected] General: [email protected]
LGW Podcast 40: Amy Gesenhues
August 18, 2020 15:00 - 58 minutes - 40 MBIn this episode, Michael talks with Amy Gesenhues, a freelance marketing technology writer formerly at Third Door Media, the home for Martech Today, Marketing Land, and Search Engine Land.
LGW Podcast: John Challis, Frontpoint
August 04, 2020 18:00 - 1 hour - 43.5 MBJohn Challis of Frontpoint joins us for this podcast to discuss all things Lead Gen. John has experience working for some of the biggest lead generation brands in the mortgage industry and he and Mike get to reminisce about the good old days and how they have changed, or maybe how they have not changed.
Ep 39: Kathy Bryan, Women of Martech
July 27, 2020 16:00 - 50 minutes - 34.6 MBIn this episode, we continue to talk about diversity within the industry. We are joined by Kathy Bryan, the Founder of Women of Martech, and the CMO at Digital Media Solutions and we discuss gender equality and her efforts to amplify the voices of women across the industry. For more information on the Women of Martech please visit. https://womenofmartech.com/
Lead Generation World Podcast Ep 38: Jen Capstraw, Women of Email
July 22, 2020 14:00 - 50 minutes - 34.8 MBIn this episode, we are joined with Jen Capstraw from the Women of Email Association. Jen shares her experiences as a woman navigating the marketing world, her efforts to help other women, and her efforts to support the Women of Martech initiative.
Lead Generation World Podcast Ep 37: Chad Williamson, Fluid Education
July 02, 2020 14:00 - 1 hour - 42.7 MBIn this podcast, we talk with Chad Williamson from Fluid Education. We discuss industry diversity, the EDU industry, and ways we can make a positive change in the lead generation industry as a whole.
2 23:12 / 49:22 Lead Generation World Podcast Ep 36: Jason Cutter
May 21, 2020 17:00 - 49 minutes - 33.9 MBBeing successful in sales and business is more about the ABC's of closing. In this episode, I get to talk with Jason Cutter of Cutter Consulting Group about what makes a great salesperson. Take a listen and let me know what you think makes a great salesperson.
Lead Generation World Podcast Ep 34: Matthew Conlin, Fluent
April 28, 2020 15:00 - 53 minutes - 36.6 MBIn this episode, we talk with Matthew Conlin, the Co-Founder and President at Fluent. We get to hear how he first met his business partner and they eventually took Fluent from 2 to 200+ employees.
Lead Generation World Podcast Ep: 33: Nima Hakimi, Convoso
April 16, 2020 15:00 - 46 minutes - 32.2 MBIn this episode we talk with Nima Hakimi, the co-founder of Convoso. I get a chance to hear about how he founded Convoso, navigated the evolution of the platform and the companies culture, as well as best practices for outbound contact strategies for lead generators and lead buyers.
Lead Generation World Podcast Ep 32: Gary Walter, Infutor
April 13, 2020 16:00 - 44 minutes - 30.6 MBData Graphing, Identity Data, Data enrichment are all things we get to talk about the CEO of Infutor, Gary Walter. In this episode, we get to hear how 3rd party data is helping companies become more successful with their marketing efforts. Plus, we get to hear what the future is for identity data from a man on the front lines. Take a listen and let us know what you think.
Lead Generation World Podcast Ep 31: Michael Hammond, NextLevel Advisors
April 07, 2020 21:00 - 43 minutes - 30.1 MBIn this episode, we get to talk with Michael Hammond of NextLevel Advisors. Michael works with Fintech companies, specifically in the mortgage industry, with their business development, sales, and marketing. He provides some excellent insights into how both Fintech companies and mortgage companies can be more successful with their businesses.
Lead Generation World Podcast Ep 30: Deon Bryan, LucidX
April 07, 2020 20:00 - 41 minutes - 28.5 MBOn this podcast, we connect with Deon Bryan from Lucidx.co.uk. We get a chance to discuss lead generation for auto dealerships in the UK as well as optimizing an Amazon business. Please let us know what you think.
Lead Generation World Podcast Ep 26: Garrett Mehrguth
April 01, 2020 00:00 - 40 minutes - 27.6 MBIn this episode, we talk with Garrett Mehrgith of Directive Consulting about the rise of his company, how he bootstrapped the company right out of college and turned it into a 50+ employee agency, and also marketing best practices for BtoB SaaS companies.
Lead Generation World Podcast Ep 27: Rob Seaver, LeadsCouncil
March 31, 2020 23:00 - 52 minutes - 36.3 MBIn this episode, we talk with Rob Seaver, the Director of the LeadsCouncil, an association that promotes best practices and standards to the Lead Generation industry. We discuss regulations, new LeadsCouncil initiatives, and much more. Take a listen and let us know what you think!
Lead Generation World Podcast Ep 29: Mike Brown, ProCRM.co
March 31, 2020 23:00 - 27 minutes - 18.6 MBOn this episode, we catch up with Mike Brown of ProCRM.co. We had a chance to discuss his career leading up to ProCRM.co, how his platform facilitates multiple channels of communication and lead distribution (which is a necessity in today's world), and how lead generators are becoming more and more effective with the distribution strategies.
Lead Generation World Podcast UK Ep 25: Luke Ashworth
March 18, 2020 22:00 - 57 minutes - 39.3 MBJoining us today is Luke Ashworth of Adviser.ai. Luke shares with us his journey from an Online Marketing Manager to the Founder of several very successful companies. He also shares how and why is life perspective as changed and his current effort to create a business that helps companies close more leads into sales.
Lead Generation World Podcast Ep 24: Ruben Ugarte
March 09, 2020 15:00 - 52 minutes - 35.9 MBOn this show we talk with Ruben Ugarte from ActiveProspect about the solar lead generation industry from both the buyer side as well as the lead generation side.
Ep 23: Ben Tyrrell of MVF Global
February 24, 2020 23:00 - 45 minutes - 31.3 MBBen Tyrrell of MVF Global joins us today as we discuss lead management best practices, lead generation trends, how to vet a new lead seller, and so much more.
Ep 22 with Alex Curtis of The Lead Engine
February 19, 2020 14:00 - 48 minutes - 33.6 MBAlex Curtis of The Lead Engine joined me today to discuss how companies can rely more on self-generated leads instead of 3rd party generated leads to grow their business. We also have a great time talking about Facebook Ads, Youtube, content marketing, and so much more.
Lead Generation World Podcast UK Ep. 21 Simon Akers, Archmon
February 17, 2020 19:00 - 47 minutes - 32.7 MBJoin me in this episode as we speak with Simon Akers of Archmon about the lead generation industry in the UK, what challenges lead buyers face, what most important factors should they focus on, and what industries have the most opportunity for lead generation partnerships.
Lead Generation World Podcast Ep. 20: Mimi Do, Yelp
February 11, 2020 23:00 - 36 minutes - 25.2 MBIf you are a small or medium-sized business you know how important Yelp is to gaining and retaining business. In this episode we get a chance to catch up with Mimi Do from Yelp to discuss all things Yelp!
Lead Generation World Podcast UK Ep. 19 Alain Desmier from Contact State
February 05, 2020 19:00 - 41 minutes - 28.8 MBIn this episode, we talk with the founder of Contact State about his experiences within the lead generation industry and how he working to build trust and transparency in the UK market. www.LeadGenerationWorld.com/london