The value of account-based marketing (ABM) for the federal government with Aaron Heffron, Market Connections
Lay of the Brand
English - September 29, 2021 14:00 - 30 minutes - 20.7 MB - ★★★★★ - 7 ratingsBusiness Technology marketing creative tech technology digital marketing leads branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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For ABM to succeed in B2G markets, you need research to back up your strategy. On this episode of Lay of the Brand, we talk with Aaron Heffron of government-focused research firm Market Connections to learn what to look for... and how to use it to build a smarter, more effective ABM program.