Lay of the Brand artwork

20. EdTech: Adapt and Evolve Your Marketing

Lay of the Brand

English - October 20, 2021 12:00 - 22 minutes - 15.5 MB - ★★★★★ - 7 ratings
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Previous Episode: 19. The Value of Account-Based Marketing (ABM) for the Federal Government with Aaron Heffron, Market Connections
Next Episode: 21. Creating Valuable B2G Content for ABM with Aaron Heffron and Courtney Hastings

With school districts across the country again embracing classroom learning, we're taking a look at how the marketing of educational technology (EdTech) has changed in recent times — and where EdTech marketers can find new opportunities. To give us insights and next steps for this new era, we talk with Laura Sullivan, Vice President of Marketing and Communications for PresenceLearning.  Prefer to read all about it? Click here for a transcript!