19. The Value of Account-Based Marketing (ABM) for the Federal Government with Aaron Heffron, Market Connections
Lay of the Brand
English - September 29, 2021 14:00 - 30 minutes - 20.7 MB - ★★★★★ - 7 ratingsBusiness Technology marketing creative tech technology digital marketing leads branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next Episode: 20. EdTech: Adapt and Evolve Your Marketing
For ABM to succeed in B2G markets, you need research to back up your strategy. On this episode of Lay of the Brand, we talk with Aaron Heffron of government-focused research firm Market Connections to learn what to look for... and how to use it to build a smarter, more effective ABM program.